DIGITAL SHELF VERSUS THE COMPETITION

In today's digital environment, data capture and analysis have become the driving force of innovation and competitiveness. For e-commerce, the value of data goes far beyond collecting it: what truly makes the difference is the ability to extract reliable information, transform it into actionable insights, and make strategic decisions in real time.

What is web scraping and why is it key in e-commerce?

Web scraping is a technique that allows you to automatically extract information from websites, transforming large volumes of data into structured and useful knowledge. In e-commerce, this practice is essential for:

• Monitor competitor prices in real time.
• Analyze product assortments and availability at different retailers.
• Detect market trends before other players.
• Optimize pricing and catalog strategies based on reliable data.

In an industry where every second counts, data quality is critical. Incomplete, outdated, or unreliable data can lead to poor decisions, impact margins, and compromise the customer experience. Therefore, ensuring accurate, validated, and scalable data is the true competitive advantage.

From extraction to action

The process of converting data into strategic value goes through three critical phases:

1. Extraction : Overcoming technical barriers to obtaining accurate information from websites with complex architectures.
2. Debugging : After scraping, you need to transform the raw data into useful, structured information that meets specific needs.
3. Action : Turn insights into strategic, real-time business decisions.

Barriers that hinder access to data

The most technologically mature websites are typically not designed for open, automated data access. The main obstacles include:

• Advanced Captchas, which block automated access and require adaptive solutions.
• Dynamic and complex architectures, which make systematic data collection difficult.
• IP or geolocation blocks, which restrict the availability of information.

Our differential approach

Faced with these barriers, traditional scraping is insufficient. At DIP Insights, we go further, adapting advanced web scraping technologies and strategies to each client's needs to access hard-to-find information and transform it into strategic knowledge:

• We identify the technical obstacles.
• We develop customized solutions.
• We clean and refine the data.
• We analyze information to generate strategic insights.

The technology that makes it possible

At Data Seekers, the technology that powers DIP Insights has been designed with a clear objective: to ensure that the foundation of any monitoring and digital shelf analysis is reliable, robust, and scalable. This means that every client can trust that, behind any visualization, alert, or report, the data is:

• Complete, because we overcome the most complex barriers and access information that others cannot.
• Reliable and high-quality, thanks to continuous scraping, debugging, and validation processes. Having quality data, updated daily and without interruption, is the differentiating factor that sets us apart and brings real value to our clients.
• Scalable, capable of growing at the pace of each market and category. While extracting data from a single product in a marketplace can be relatively trivial, today the real challenge is doing so for millions of products every day, ensuring data reliability and availability so that strategic decisions can be made in a timely manner and without compromising their value.

Thanks to this approach, brands and retailers not only gather information, but also access a solid, strategic asset that drives faster and more effective business decisions. The result:

• Early detection of competitor movements.
• Dynamic price adjustment.
• Optimization of catalogs and assortments.
• Greater strategic agility in a hypercompetitive environment.

In e-commerce, the power isn't simply in having data, but in having it earlier, better, and more reliably than anyone else. The combination of daily data quality and high-volume scalability is what makes DIP Insights a real competitive advantage for any brand or retailer.

In today's e-commerce, the point of sale is no longer limited to a physical store or a corporate website. The true showcase where brands stake their visibility and sales is the digital shelf, the space where products compete for prominence in marketplaces, search engines, and online stores.

The way a product appears, is found, and is perceived in this environment largely determines whether it converts into a sale or is lost among hundreds of options.

READ THE FULL ARTICLE IN ECOMMERCE NEWS .

Now you can experience the full potential of DIP Insights for yourself, hassle-free and with real data from your own products.
Our new Self-Service Free Trial is the easiest way to discover what Data Seekers’ 360º digital intelligence platform can do for your business:

• Add up to 20 of your products
• Log in with your personal credentials
• Monitor your digital market in real time

All of this, try it for free, with no payment details and no sales representatives involved. Request your Self-Service Free Trial.

The 2025 back-to-school campaign is marked by a significant increase in spending and a further consolidation of e-commerce as the preferred purchasing channel for Spanish families. According to Webloyalty's Back to School 2025 report, the average spending on online school purchases stands at €178, 35% more than in 2024. This budget is mainly concentrated on electronics (52%), books (30%), and children's fashion (18%), reflecting the growing digitalization of school consumption.

Beyond the digital environment, the financial burden on families remains considerable. The Cetelem Observatory estimates that the total outlay amounts to €425 per household, including uniforms, school supplies, and other related expenses. The OCU (Spanish Consumer Organization) also warns that the annual cost per child varies between €1,200 in public schools and more than €8,000 in private schools, making September a financial challenge for many households. Faced with this situation, 54% of families say they will maintain their budget compared to the previous year, while 27% will reduce it by borrowing books, reusing materials, or buying secondhand items.
The conclusion is clear: the 2025 back-to-school season is one of the most demanding campaigns in recent years. Consumers are no longer limited to seeking low prices; they demand trust, personalization, speed, and an optimized digital experience. For retailers and brands, September becomes a true test where differentiation depends on the strategy implemented and the intelligent use of technology.

Six key strategies for tackling the return to school season in e-commerce

Detect and react to competition in real time


During these weeks, promotional activity reaches its peak. Monitoring prices, offers, and competitor movements on marketplaces and online stores allows for swift reaction, avoiding margin erosion and positioning the brand where consumers are looking.



Smart pricing strategy and automatic repricing


Defining smart rules to adjust prices based on competitor behavior becomes essential. The ability to anticipate a price drop on a key product can make all the difference, while maintaining consistency and profitability.



Avoid stockouts and optimize your assortment


Shopping cart abandonment due to stock shortages poses a huge risk in seasonal campaigns. Continuous monitoring of your own and competitors inventory helps you anticipate and adjust replenishment or pricing in a timely manner, ensuring you capture demand.



Improve the digital shelf in detail


Consumers increasingly value clarity and transparency: quality images, optimized descriptions, visible reviews, and real availability. Analyzing each product listing and its internal search engine ranking reveals opportunities to improve relevance and conversion.



Global catalog and brand control


Ensuring distribution consistency is key. Identifying unauthorized sellers, detecting new products on the market, or locating gaps in the assortment prevents the loss of control over the brand image. Automated reports help you react quickly.



Add reviews and reputation as part of the strategy


The opinions of other consumers have become established as a decisive purchasing factor. Analyzing ratings and comments allows you to strengthen product listings, improve arguments, and design campaigns based on trust, a crucial element in categories such as electronics and books.

How to prepare for your back-to-school campaign and maximize results with DIP Insights

To successfully tackle the back-to-school campaign, every detail must be taken care of: strategically selecting priority categories, setting clear visibility and margin goals, and continuously monitoring the market and competition.

With DIP Insights, brands and retailers have a comprehensive platform that enables:

• Set up real-time alerts for prices, inventory, competitor activity, and changes to product listings.
• Detect gaps in the catalog, such as missing references, incomplete descriptions, or low-quality images, optimizing the shopping experience.
• Automate price adjustments linked to competitor promotions or out-of-stocks, ensuring competitiveness without compromising profitability.
• Improve your digital shelf by optimizing titles, bullet points, images, and featured reviews to maximize visibility and conversion.
• Schedule daily reports, which facilitate intensive and agile management throughout the seasonal campaign.

Anticipate, adapt and compete with advantage

The return to school season in 2025 represents an unprecedented challenge: families are spending more, consumers are more demanding, and the online market is more saturated. In this context, differentiation is no longer just about price, but about the ability to anticipate, adapt, and react quickly.

With DIP Insights, brands and retailers have the intelligence they need to turn September into a growth opportunity: by monitoring in real time, optimizing the digital shelf, controlling the catalog, and transforming reviews into trust.

Ready to pass this campaign with flying colors? Request a free demo of DIP Insights and discover how to approach back-to-school with a competitive advantage.

Amazon has launched a strategic offensive ahead of its flagship event, Prime Day 2025, which for the first time will be held over four consecutive days, from July 8 to 11. Far from focusing solely on electronics or technology—historically popular categories—the company is redirecting its efforts toward the premium beauty segment, with brands such as Estée Lauder, Olaplex, and Urban Decay in the promotional spotlight.

This move is no coincidence. The high-end beauty sector has demonstrated solid performance, even in uncertain economic contexts. Between April 2024 and April 2025, sales in this category on Amazon grew by 20%, reaching $15 billion, thanks to a combination of high margins, a growing average ticket price, and leaner logistics than other verticals (source: Reuters).

Why is Amazon now focusing on everyday luxury?

The answer lies in the growing tensions of the macroeconomic and geopolitical context. On the one hand, Amazon is facing new tariff policies that penalize the import of products manufactured in China, especially in low-cost categories. On the other hand, there has been a notable reduction in third-party sellers in its marketplace, a situation that diminishes the variety of offerings in certain price-sensitive verticals.

In this context, premium beauty represents a defensive category: consumers are increasingly seeking products that combine emotional value with functionality, as is the case with high-performance cosmetics, hair care products, or anti-aging serums. Brand loyalty is high, and the perceived value compensates for the premium prices. Furthermore, these types of products tend to have periodic purchasing cycles, which generates repeat customers and fosters customer loyalty and retention.

Prime Day as a showcase for strategic verticals

For Amazon, Prime Day is not only a massive sales event, but also a real-time laboratory for testing product performance, price elasticity, and consumer response. Focusing on categories like premium beauty allows it not only to boost average ticket sales during the event, but also to capture data on purchasing behavior in key segments for future growth.

Logistics also plays in their favor: most products in this category are compact, lightweight, and non-perishable, which facilitates more cost-effective distribution and reduces pressure on logistics centers during peak demand.

What can brands and retailers learn from this strategy?

The Amazon case offers three key lessons for any brand, retailer, or marketplace looking to optimize its value proposition in high-impact campaigns:

1. Maintaining the category mix : It's not all about volume. In saturated markets, high-margin, high-loyalty categories can make the difference.
2. Reading the context to refocus efforts : External constraints such as tariffs or third-party withdrawals must be offset by more resilient and profitable verticals.
3. Transforming events into market intelligence : Every marketing campaign should also be a source of data for learning about preferences, pricing, and positioning.

DIP Insights: How to anticipate e-commerce dynamics with data

In today's dynamic environment, having digital intelligence tools like DIP Insights allows brands and retailers to monitor :

• The evolution of our own and our competitors' product catalogues.
• Real-time price fluctuations before, during, and after key campaigns like Prime Day.
• The emergence of new brands or references in strategic categories.
• Changes in the availability, popularity, or positioning of your products on marketplaces.

Thanks to DIP Insights' comparative and dynamic vision, it is possible to detect commercial opportunities in advance, respond quickly to market movements and adjust the strategy based on actual consumer behavior.

Amazon is making its move. Brands that want to compete on this new stage need more than just good products: they need data-driven decisions.