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Black Friday and peak seasons represent one of the biggest opportunities of the year for online brands and retailers. But they are also times of maximum pressure: prices change in a matter of minutes, competition intensifies, and every mistake can directly impact sales.

To successfully navigate this, the key lies in the data. Having accurate and up-to-date information on catalog, stock, prices, and digital presence allows you to anticipate market trends and make smarter decisions.

At DIP Insights, we have prepared a new free white paper with a checklist that will help you assess whether your strategy is ready for peak demand times.

What will you find in this checklist?

The document summarizes the four fundamental pillars for successfully facing e-commerce peak seasons:

1. Catalog
   Check if your products have the necessary visibility and coverage across all digital channels.
2. Stock & Assortment
   Evaluate whether you have the optimal assortment to meet demand without compromising profitability.
3. Digital Shelf
   Analyze the consistency, positioning, and impact of your brand across different marketplaces and online stores.
4. Price intelligence
   Ensure your pricing strategies are dynamic, competitive, and aligned with market movements.

Prepare for peak sales periods with data and control

Each item on the checklist includes key questions that will help you identify opportunities for improvement and optimize your business strategy before the busiest days of the year arrive.

If you want to maximize your results during Black Friday and the upcoming peak seasons, download the full white paper and review your strategy step by step.

DOWNLOAD THE FREE WHITEPAPER

In today's digital environment, data capture and analysis have become the driving force of innovation and competitiveness. For e-commerce, the value of data goes far beyond collecting it: what truly makes the difference is the ability to extract reliable information, transform it into actionable insights, and make strategic decisions in real time.

What is web scraping and why is it key in e-commerce?

Web scraping is a technique that allows you to automatically extract information from websites, transforming large volumes of data into structured and useful knowledge. In e-commerce, this practice is essential for:

• Monitor competitor prices in real time.
• Analyze product assortments and availability at different retailers.
• Detect market trends before other players.
• Optimize pricing and catalog strategies based on reliable data.

In an industry where every second counts, data quality is critical. Incomplete, outdated, or unreliable data can lead to poor decisions, impact margins, and compromise the customer experience. Therefore, ensuring accurate, validated, and scalable data is the true competitive advantage.

From extraction to action

The process of converting data into strategic value goes through three critical phases:

1. Extraction : Overcoming technical barriers to obtaining accurate information from websites with complex architectures.
2. Debugging : After scraping, you need to transform the raw data into useful, structured information that meets specific needs.
3. Action : Turn insights into strategic, real-time business decisions.

Barriers that hinder access to data

The most technologically mature websites are typically not designed for open, automated data access. The main obstacles include:

• Advanced Captchas, which block automated access and require adaptive solutions.
• Dynamic and complex architectures, which make systematic data collection difficult.
• IP or geolocation blocks, which restrict the availability of information.

Our differential approach

Faced with these barriers, traditional scraping is insufficient. At DIP Insights, we go further, adapting advanced web scraping technologies and strategies to each client's needs to access hard-to-find information and transform it into strategic knowledge:

• We identify the technical obstacles.
• We develop customized solutions.
• We clean and refine the data.
• We analyze information to generate strategic insights.

The technology that makes it possible

At Data Seekers, the technology that powers DIP Insights has been designed with a clear objective: to ensure that the foundation of any monitoring and digital shelf analysis is reliable, robust, and scalable. This means that every client can trust that, behind any visualization, alert, or report, the data is:

• Complete, because we overcome the most complex barriers and access information that others cannot.
• Reliable and high-quality, thanks to continuous scraping, debugging, and validation processes. Having quality data, updated daily and without interruption, is the differentiating factor that sets us apart and brings real value to our clients.
• Scalable, capable of growing at the pace of each market and category. While extracting data from a single product in a marketplace can be relatively trivial, today the real challenge is doing so for millions of products every day, ensuring data reliability and availability so that strategic decisions can be made in a timely manner and without compromising their value.

Thanks to this approach, brands and retailers not only gather information, but also access a solid, strategic asset that drives faster and more effective business decisions. The result:

• Early detection of competitor movements.
• Dynamic price adjustment.
• Optimization of catalogs and assortments.
• Greater strategic agility in a hypercompetitive environment.

In e-commerce, the power isn't simply in having data, but in having it earlier, better, and more reliably than anyone else. The combination of daily data quality and high-volume scalability is what makes DIP Insights a real competitive advantage for any brand or retailer.

In today's e-commerce, the point of sale is no longer limited to a physical store or a corporate website. The true showcase where brands stake their visibility and sales is the digital shelf, the space where products compete for prominence in marketplaces, search engines, and online stores.

The way a product appears, is found, and is perceived in this environment largely determines whether it converts into a sale or is lost among hundreds of options.

READ THE FULL ARTICLE IN ECOMMERCE NEWS .

Now you can experience the full potential of DIP Insights for yourself, hassle-free and with real data from your own products.
Our new Self-Service Free Trial is the easiest way to discover what Data Seekers’ 360º digital intelligence platform can do for your business:

• Add up to 20 of your products
• Log in with your personal credentials
• Monitor your digital market in real time

All of this, try it for free, with no payment details and no sales representatives involved. Request your Self-Service Free Trial.

The 2025 back-to-school campaign is marked by a significant increase in spending and a further consolidation of e-commerce as the preferred purchasing channel for Spanish families. According to Webloyalty's Back to School 2025 report, the average spending on online school purchases stands at €178, 35% more than in 2024. This budget is mainly concentrated on electronics (52%), books (30%), and children's fashion (18%), reflecting the growing digitalization of school consumption.

Beyond the digital environment, the financial burden on families remains considerable. The Cetelem Observatory estimates that the total outlay amounts to €425 per household, including uniforms, school supplies, and other related expenses. The OCU (Spanish Consumer Organization) also warns that the annual cost per child varies between €1,200 in public schools and more than €8,000 in private schools, making September a financial challenge for many households. Faced with this situation, 54% of families say they will maintain their budget compared to the previous year, while 27% will reduce it by borrowing books, reusing materials, or buying secondhand items.
The conclusion is clear: the 2025 back-to-school season is one of the most demanding campaigns in recent years. Consumers are no longer limited to seeking low prices; they demand trust, personalization, speed, and an optimized digital experience. For retailers and brands, September becomes a true test where differentiation depends on the strategy implemented and the intelligent use of technology.

Six key strategies for tackling the return to school season in e-commerce

Detect and react to competition in real time


During these weeks, promotional activity reaches its peak. Monitoring prices, offers, and competitor movements on marketplaces and online stores allows for swift reaction, avoiding margin erosion and positioning the brand where consumers are looking.



Smart pricing strategy and automatic repricing


Defining smart rules to adjust prices based on competitor behavior becomes essential. The ability to anticipate a price drop on a key product can make all the difference, while maintaining consistency and profitability.



Avoid stockouts and optimize your assortment


Shopping cart abandonment due to stock shortages poses a huge risk in seasonal campaigns. Continuous monitoring of your own and competitors inventory helps you anticipate and adjust replenishment or pricing in a timely manner, ensuring you capture demand.



Improve the digital shelf in detail


Consumers increasingly value clarity and transparency: quality images, optimized descriptions, visible reviews, and real availability. Analyzing each product listing and its internal search engine ranking reveals opportunities to improve relevance and conversion.



Global catalog and brand control


Ensuring distribution consistency is key. Identifying unauthorized sellers, detecting new products on the market, or locating gaps in the assortment prevents the loss of control over the brand image. Automated reports help you react quickly.



Add reviews and reputation as part of the strategy


The opinions of other consumers have become established as a decisive purchasing factor. Analyzing ratings and comments allows you to strengthen product listings, improve arguments, and design campaigns based on trust, a crucial element in categories such as electronics and books.

How to prepare for your back-to-school campaign and maximize results with DIP Insights

To successfully tackle the back-to-school campaign, every detail must be taken care of: strategically selecting priority categories, setting clear visibility and margin goals, and continuously monitoring the market and competition.

With DIP Insights, brands and retailers have a comprehensive platform that enables:

• Set up real-time alerts for prices, inventory, competitor activity, and changes to product listings.
• Detect gaps in the catalog, such as missing references, incomplete descriptions, or low-quality images, optimizing the shopping experience.
• Automate price adjustments linked to competitor promotions or out-of-stocks, ensuring competitiveness without compromising profitability.
• Improve your digital shelf by optimizing titles, bullet points, images, and featured reviews to maximize visibility and conversion.
• Schedule daily reports, which facilitate intensive and agile management throughout the seasonal campaign.

Anticipate, adapt and compete with advantage

The return to school season in 2025 represents an unprecedented challenge: families are spending more, consumers are more demanding, and the online market is more saturated. In this context, differentiation is no longer just about price, but about the ability to anticipate, adapt, and react quickly.

With DIP Insights, brands and retailers have the intelligence they need to turn September into a growth opportunity: by monitoring in real time, optimizing the digital shelf, controlling the catalog, and transforming reviews into trust.

Ready to pass this campaign with flying colors? Request a free demo of DIP Insights and discover how to approach back-to-school with a competitive advantage.