Data Seekers Rent a Car
Your pricing depends on data. Your data cannot fail.
Price Seeker Rent a Car
Price Seeker in under 2 minutes
The price comparison tool used by more than 150 car rental companies worldwide, with more than 500 sources and 30 million extractions a day.
In car rental,
being late costs money.
Most sales happen online and customers compare in seconds. Prices, availability and conditions change constantly across direct websites, OTAs and metasearch engines.
Without reliable, up-to-date data, every decision comes too late.
The experience behind Price Seeker
Álvaro knew that problem from the inside.
More than 20 years in commercial and operational management at vehicle rental companies and specialised brokers.
He was a user and owner of a car rental company, and knows the daily challenges first hand: price pressure, volatile availability and the complexity of comparing channels and conditions.
Today he applies that real business insight at Data Seekers to build solutions that help teams make better decisions.
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Operator
Lived the day-to-day of car rental.
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Experience
Understood which data makes the difference.
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Decisions
Turned it into a product that brings clarity.
From problem to decision
Price Seeker turns that experience into decisions.
We compare prices, availability, offer and market evolution across direct websites, OTAs, metasearch engines and brokers.
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Price
Real rates, with taxes and conditions.
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Availability
Vehicles, categories and extras, by the minute.
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Full offer
Conditions, insurance cover and fuel policies.
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Competition
What your competitors are doing, on your screen.
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Trends
Historical evolution, demand and seasonality.
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Integration
APIs and exports to connect with your stack.
Want to see it with your own market data?
In 48 hours we'll show you a real analysis of your market.
Proprietary technology, built for the sector
An infrastructure built to understand complex markets.
Data Seekers was born in 2015 as a technology company of Paraty Tech.
Our proprietary web scraping technology captures, validates and normalises market data in real time, adapted to the specifics of car rental: conditions, channels and categories.
A solution with international presence
The data car rental teams need, at global scale.
A relationship that began in 2015
From Goldcar to Europcar Mobility Group.
Goldcar, part of Europcar Mobility Group, was Price Seeker's first client in 2015. What started as a one-off collaboration grew until we became its global data provider.
In 2022, Álvaro presented Price Seeker use cases at the Europcar European Franchise Convention, held in Cyprus.
Success story
From Goldcar to Europcar: a data-driven evolution
- Goldcar 2015
Price Seeker's first client: Goldcar, part of the Europcar group, was the first company to bet on the tool.
- Global agreement Europcar Mobility Group
The collaboration grows into a global agreement: data for Europcar in every country where it operates.
- Franchise network 2022
Use cases presented at the Europcar European Franchise Convention (Cyprus) and the service extended to its entire franchise network.
More than a decade capturing the car rental market
Hundreds of websites, millions of extractions. Every day.
What our clients say
What Europcar's pricing teams say
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Review
In a very dynamic sector, Data Seekers allows us to reduce the time spent analysing market positioning. Both manual searches and reports provide reliable, real-time information that is, above all, visually comfortable.
Nuria Ortega Head of Pricing Southern Europe & USA · Europcar Mobility Group -
Review
We can clearly see market patterns and detect price and availability changes from our competitors every day. It has a fast learning curve, it's intuitive, and allows you to customise reports and alerts on specific focus areas.
Krzysztof Racon CoE Change Manager · Europcar Mobility Group -
Review
Great product. Reliable service. Fast and fantastic support.
Thomas Gilner Head of Pricing · Europcar Switzerland -
Review
A very efficient, fast and easy-to-use rate shopping tool. The team also responds quickly.
Sébastien Ravier UK Pricing Manager · Europcar Mobility Group
Transparent pricing
You pay for what you monitor
Set up your plan by countries, locations, categories and frequency. No surprises.
- No forced commitment
- Flexible changes
- Support from real people
Frequently asked questions
How do you benchmark car rental rates across markets?
By comparing your rates with each competitor's in every market for the same pickup dates and rental durations (LOR and DOR analysis), by vehicle category, ACRISS code, location and channel. Price Seeker captures more than 500 sources, including direct suppliers, brokers and metasearch engines, with searches geolocated from any country and a history going back to 2016.
What is the difference between LOR and DOR analysis?
LOR (Length of Rental) shows how prices evolve across the different rental durations for a specific pickup date; DOR (Date of Rental) shows how prices evolve for a specific duration across all the selected pickup dates. Both views can be analysed for every competitor and segmented by vehicle category, ACRISS code, location and sales channel, to detect trends, demand patterns and pricing optimisation opportunities.
Which sources do you capture: direct suppliers or brokers too?
Both. More than 500 sources: direct suppliers (Hertz, Avis, Europcar, Sixt…) and brokers and metasearch engines (Rentalcars, DiscoverCars, Autoeurope, Check24, Holiday Autos, CarTrawler…). Searches can also be geolocated from any country in the world. You decide which mix of sources goes into your configuration based on who you really compete with.
How far back does the data history go?
The Business Intelligence & Trends history starts in 2016, so you can analyse seasonal and structural patterns with a decade of depth, not just compare against last month.
Can ratings and insurance policies be monitored too, or only prices?
Yes, the Rich Data module goes beyond price: ratings by station, offered extras (child seat, GPS, additional driver…) and insurance policies with coverage, excess and upsell for each competitor. Delivered as custom reporting, scheduled feed or via API, depending on how your team works.
Can we feed the data directly into our pricing engine?
Yes. The public API lets you trigger real-time on-demand searches to feed pricing engines, BI or in-house processes, with documentation, sandbox and direct technical support. Data can also be integrated directly from Price Seeker into each client's BI or internal systems.
Can the data format be adapted to our own categorisation?
Yes, we normalise the data to each client's specifics: format, categories and grouping adapt to how your business works, not the other way round.
How often are prices updated?
It depends on your configuration: daily capture, several times a day, or on demand via API if you need a one-off real-time search.
How does pricing work: are there fixed packages?
No, there are no rigid packages. The price is calculated from four variables you choose: activated modules (Pricing, BI & Trends, Rich Data, API), monitored sources, covered markets and capture frequency. With that you get a fixed price adjusted to your real configuration.
Is there a minimum cost?
There is a monthly minimum that already includes a set number of searches, and channels are unlimited: you distribute the included volume across channels however you prefer.
If we want to expand markets or sources later, how does the contract adjust?
You only pay for search volume: new channels or sources are included at no extra cost, and your bill only changes if your volume changes. No renegotiating the contract, no switching platforms.
Is there a minimum commitment?
No, there is no forced commitment. Renewal is annual and the idea is that the tool stays because it delivers value, not because of a contractual lock-in.
What does the licence include besides the contracted modules?
Every licence includes dashboards, API access, chat support with real people and guided onboarding, regardless of the modules you activate.
Want to see it with your own data?
In 48 hours we'll show you a real analysis of your market.
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