Data Seekers nominated for Best Technology Provider for Rent a Cars at the World Travel Tech Awards

Corporate 11/08/2021
Great news for Data Seekers

With the help of Price Seeker , the name with which we baptized our pricing intelligence tool, we now aspire to the “Best Technology Provider in the World for Rent a Cars 2021” award in the 1st Edition of the World Travel Tech Awards.

The origin of Data Seekers dates back to 2015. In the words of Franz Matheis, our CEO and CTO, “the company emerged as a technological spin off of Paraty Tech , with a double objective: to market our revenue management solutions among hotels and hotel chains. that already had a booking engine, and diversify the markets in which we operated, adapting our technology to any field of application.”

At that time, Price Seeker had become one of the reference rate shoppers for the hotel sector, from whose benefits renowned chains benefited. However, “more and more people were offering similar products,” continues Franz, “so we saw the need to diversify, and we were able to identify, at the right time, an opportunity in the world of rent a cars, characterized by the markedly changing nature of their pricing strategies, and in which around 80% of sales occur online.”

Only 6 years later, Price Seeker has entered more than 100 companies, distributed throughout 35 countries, positioning itself as a world leader in the vehicle rental sector. Its reliability and agility have led brands such as Goldcar, Hertz, Europcar, Sixt, Centauro, Avis, Enterprise, Leasys or Auto Europe to opt for this tool, which "allows them to monitor and modify their rates dynamically in more than 500 points." of sales, including OTAs, metasearch engines and the direct channel of its competitors, and that is capable of fluidly managing the more than 100 million monthly searches generated by our clients," says Álvaro Pastor, Business Development Manager at Data Seekers, who also He tells us how “I myself was able to witness its potential as a user-owner of a rent a car, and from the first moment I was convinced that the sector would receive it with open arms… the key was being extraordinarily quick when launching to market.”

Backed by our successful track record in the tourism sector, we do not stop exploring new areas of application of our web scraping technology , undoubtedly one of the most reliable in the world, which retailers and marketplaces from sectors as varied as fashion, cosmetics, electronics, food or ticket sales: “we have already developed the technology, which was the most complex, now we focus a good part of our efforts on improving it, optimizing it and adapting it to the particular needs of each customer, brand or segment, while we continue to expand functionalities,” says Franz Matheis.

According to Daniel Romero, Communication Director of the Paraty World group, “the decision to submit for this award mainly responds to our interest in gaining recognition, visibility and notoriety,” and he concludes: “the nomination is a good first step, but we want Let every decision maker be aware that, if we have been able to get as far as we have in the tourism sector, we are more than prepared to do the same in their field, tailoring a suit tailored to their interests, and winning this award would, without a doubt, send that message loud and clear.

In this sense, we encourage all of you to support our candidacy with your vote. In one way or another, you are followers of the group and helping us with this is also helping us improve for you: