Ecommerce catalogue management: know what your competitors have listed and which gaps exist in your assortment
Data Seekers compares your brand's catalogue against the competition across all the retailers and markets that matter to your business. Identify assortment gaps, detect which brands dominate each category and make distribution decisions based on real data.
Without product page optimisation and catalogue visibility, your assortment is always a step behind
Your rivals may be offering 40% more references at a key retailer and you won't detect the gap until the shelf space is already lost. On top of that, there's no cross-country visibility — your catalogue in Spain can be very different from what you have in France or Italy, not always intentionally — and it's hard to know who dominates each category or why, making it difficult to argue with buyers or detect which competitors are gaining ground before it becomes obvious.
Features
Four tools for ecommerce catalogue management with market data
🔍 Cross-market catalogue comparison
Compare your brand's catalogue against competitors across multiple markets simultaneously. Identify gaps and opportunities by country and retailer — and understand where your rivals are investing more.
📊 Top brands and categories review
See which brands dominate each category and what percentage of the total catalogue they represent at each retailer. Know exactly who occupies the shelf space and with what assortment depth.
🔎 Assortment gap analysis
Compare multiple retailers in the same market to make sure your top sellers are listed everywhere they should be. Detect absences before they turn into lost sales.
📋 Personalised dashboards and data export
Select your data, configure the view and export with one click. Your catalogue, your competitors, your metrics — structured the way your team needs them.
How it is used
Your category's product content and catalogue share, at a glance
Each retailer is analysed showing which brands dominate the assortment, what percentage of the total catalogue each represents and how this mix evolves over time. Filter by retailer, country, category or brand. Detect new competitor references from the day after they appear.
Product share by brand at each retailer. Catalogue depth comparison vs. competitors. Detection of new competitor launches. Historical assortment evolution by brand and category. Gap identification: references present at competitors and absent from your catalogue.
Combined with Pricing Intelligence and Stock Intelligence, you get a complete view of your presence on the digital channel. Pricing Intelligence · Stock Intelligence
For the teams managing distribution and assortment
Ecommerce Manager
Make sure your catalogue is where it needs to be — across all markets. Stop relying on manual audits or what each distributor reports back to you. Have a daily view of your catalogue presence at each retailer and in each market, and act on gaps before they impact sales.
Trade Marketing Manager
Go into negotiations with data, not intuition. Know exactly what each retailer lists from your direct competitors and what assortment opportunity the listing of your absent references represents. Turn catalogue data into concrete commercial arguments.
Brand Manager
Control how your brand is represented on the digital channel. Monitor whether your catalogue is correctly distributed across all agreed points of sale, detect inconsistencies between markets and make sure launches are live across the full channel from day one.
FAQs
Frequently asked questions about ecommerce catalogue management for brands
What type of retailers can we monitor?
Any online store — brand.com, retailers of any sector, marketplaces and physical stores with a web presence. You are not limited to any vertical or channel type.
Does it work for brands that sell through distributors?
Yes. The platform monitors what is published at each retailer, regardless of who manages the listing. You can verify whether your distributor is correctly listing your catalogue without depending on their own reports.
How many competitor brands can I track simultaneously?
There is no fixed limit. You define the competitive universe — from 3 direct brands to an entire category with dozens of players.
Can I segment the analysis by product line or sub-family?
Yes. You can segment by brand, category, subcategory or individual SKU. If you want to analyse only one specific product line against the competition, without mixing it with the rest of the portfolio, it is fully configurable.
Can I know when a competitor's product appeared at a retailer for the first time?
Yes. Data Seekers records the first time a product is detected on each website. You can see exactly when it became active at each retailer, whether it was launched simultaneously across all channels or in stages, and how its presence has evolved since.
Can it be used to verify that my launches are live across the full distribution channel?
Yes. By recording the first detection of each product on each website, you can verify whether your new SKUs are actually listed at all agreed retailers — and on what date each one appeared. Useful for detecting channel activation delays before they affect launch sales. Combine it with Digital Shelf to also see product visibility once it is live.
Is the data comparable across countries even if the retailers are different?
Yes. The platform normalises the data so you can compare equivalent metrics — assortment share, catalogue depth, distribution coverage — even if the retailers in each country are different.
How long does it take to have the analysis operational?
Between 5 and 10 business days from the initial setup. No technical integration required on your side — the setup is managed by the Data Seekers team.
Your assortment strategy deserves real data
Book a 30-minute demo and we'll show you the catalogue analysis live — with your real brands and the retailers that matter most to you.