Retail · For Brands ·
DIP Insights
Everything happening
with your brand
in the digital channel,
in one place.
DIP Insights on video
The 360º digital intelligence platform for brands: what it monitors, how it shows it and how teams use it.
DIP Insights
A complete view of how your brand is shown, sold and distributed.
DIP Insights monitors the visibility, prices, content, distribution, stock and catalogue of your products at every retailer. Spot issues, understand what is happening in the market and act in time.
Everything you need to understand and protect your brand
What you do not see also affects your sales.
A product can be listed and still miss opportunities: not appearing in relevant searches, having a misaligned price, showing incomplete content, running out of availability or being sold outside your authorised network.
Make your brand visible and well presented
Protect how your product is sold
- Module 02 Pricing
RRP/MAP breaches at retailers
Your product is sold below the minimum recommended price at some retailers.
See the module on Pricing - Module 04 Distribution
Unauthorised sellers
Your product ends up in the hands of unauthorised sellers on marketplaces and retailers.
See the module on Distribution - Module 05 Stock
SKUs out of stock
Your products are unavailable at some retailers, and you miss sales opportunities.
See the module on Stock
Decide with a complete view of your brand
- Module 06 Catalogue
Catalogue gaps at key retailers
References from your catalogue are missing at strategic retailers.
See the module on Catalogue - Cross-cutting layer Product Health Index
Thousands of SKUs and no clear priority
Each team looks at its own dashboard and nobody knows which product to tackle first.
See Product Health Index - Cross-cutting layer Solutions
Dashboards that do not fit your team
Markets, retailers, KPIs and alerts are configured for your team, with no development work.
See Solutions
Want to see it with your own market data?
In 48 hours we'll show you a real analysis of your market.
All connected
The status of every product, clear and actionable.
DIP Insights connects visibility, pricing, content, distribution, stock and catalogue. The Product Health Index brings that information together in a single score per SKU so you can see which products need attention and why.
"It is not about reviewing more dashboards, but knowing where to act first."
How the score is calculated, how thousands of SKUs are ranked by impact and what each team does with the list.
Discover how the Product Health Index works
· Beauty & Fragrances
Global control of pricing and digital distribution across the entire brand portfolio.
Puig operates an international portfolio of beauty & fragrance brands sold in hundreds of online retailers and marketplaces across more than 20 countries, with presence in EU, EMEA, LATAM, US and APAC. Monitoring that distribution at the scale and detail the business requires was unfeasible with generic tools.
With Data Seekers they track more than one million products daily across more than 800 retailers, with unified visibility by brand, retailer and market. Their pricing, trade marketing and e-commerce teams work on a single source of truth, every day.
Reliable data
A good dashboard starts with reliable data.
DIP Insights collects public information from retailers and marketplaces, processes it and turns it into indicators ready for decisions. Because if the starting data is wrong, every decision that follows will be too.
Reliable and continuous
Public data, collected and processed every day, cleansed and with history to compare and understand trends.
Adapted to each retailer
Every channel shows information differently: rules and KPIs are adjusted case by case to deliver comparable data.
Built for each brand
You define which markets, retailers and categories to analyse. Alerts and dashboards are configured per team.
More than a decade capturing the market
Proprietary infrastructure. Data delivered every day.
Transparent pricing
You pay for what you monitor
No rigid packages. Price is built around your real configuration.
Retail · Brands
By configuration
Your price is calculated from three variables. You choose the scope, we give you a fixed price.
Modules
Visibility, Pricing, Content, Distribution, Stock and Catalogue. Turn on the ones you need.
Retailers
Amazon, El Corte Inglés, Druni, Primor, Notino, Sephora… You decide the scope.
SKUs
From a focused catalogue to thousands of references.
In practice
You want Pricing and Content in 5 retailers for 200 SKUs. That defines your baseline. Scale modules or catalogue later and the price adjusts.
Included in every license: dashboards, APIs, human-powered chat support, guided onboarding.
No forced lock-in. Annual renewal. If it doesn't bring value, you shouldn't be tied to it.
Find out what is happening with your brand at every retailer.
In 48 hours we'll show you a real analysis of your market.