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Why data matters in decision-making

Big data, artificial intelligence and data quality: what a company needs in order to decide on reliable information rather than hunches.

Data Seekers

Second round table of the Intechlligent eCommerce Summit, devoted to the role of big data and artificial intelligence in business decision-making, moderated by Jorge Fernández, Customer Success Manager at Marketing4eCommerce.

Speakers from Fabrick, Laboratorios Phergal, Google Cloud, Cerebr4l and Data Seekers discuss:

  • What poor data management really costs, with figures on lost transactions.
  • Where to start when the company is small or mid-sized and cannot cover everything.
  • Unstructured data and artificial intelligence: what can be done today and what cannot.
  • The ethical limits: privacy and human supervision over automated processes.

The session is in Spanish. The written summary of both panels is in Intechlligent panel discussions.

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