Round table from the Intechlligent eCommerce Summit devoted to price management, distribution and peak-demand campaigns, moderated by Georgina Ortiz, editor-in-chief at Ecommerce News.
Around the table, leaders from Mattel, Nestlé, Kimberly Clark, Grupo Unicomer and Data Seekers. Among other things, they discuss:
- Which campaign really decides the year, and how far in advance it is prepared.
- Why general KPIs are not enough, and why each sector and each retailer needs its own.
- The risk of depending on a single sales channel, and how brands manage it.
- What needs to be settled before Black Friday starts.
Curro Pavón, CTO and co-founder of Data Seekers, brings the technical side: what to measure and how, so the pricing decision arrives in time.
The session is in Spanish. You can read the full event write-up in Intechlligent panel discussions.