A global brand sells through dozens of retailers and marketplaces at once, and on each one its product page can tell a different story: a missing image, an outdated description, an out-of-stock item or a seller that should not be there.
In this Marketing4eCommerce podcast, Curro Pavón, CTO and co-founder of Data Seekers, and Lorena González, Senior Manager Digital Operations EMEA at Mattel, explain how that presence is kept under control across hundreds of references and several countries.
What they cover:
- Why the product page is today the main point of sale, and what makes it convert.
- How content, availability and visibility monitoring is automated without growing the team.
- What to do when an unauthorised seller appears or the buy box is lost.
- How the big campaigns, Christmas above all, are prepared months in advance.
The conversation is in Spanish. If you want the same control over your brand, discover our digital shelf and catalogue management solutions.