Retail · For Brands ·
Module 03 · Content
Your content, correct and complete in every retailer
The digital shelf is the "shelf" where your products are seen online: the product page on every retailer and marketplace, with its title, images, price, availability and reviews. Unlike the physical shelf, there is one per online store and it changes every day. Digital shelf analytics is measuring that shelf: verifying that every product page is correct, complete and consistent in every retailer and market, with a quality score by SKU that lets you prioritize the actions that matter most and detect degradations before they hurt sales.
What's included
Digital Shelf Analytics, in detail
- Title, description, images and attribute verification
- Image compliance: visual comparison of your official image vs the one each retailer publishes
- Content Score by SKU, retailer and market
- Detection of degradations and outdated content
- Detection of A+ Content / video / 360 presence
- Custom KPIs tailored to each brand’s specifics
What this module changes in your day-to-day
Prioritize by impact
The Content Score by SKU, retailer and market tells you where to act first so your team’s effort pays off.
Automatic visual comparison
Image compliance compares your official image against the one each retailer publishes and spots the differences for you.
KPIs made to measure
Every brand has its own content rules. We define with you the KPIs that reflect your real specifics.
FAQs
Frequently asked questions about content for brands
What is the digital shelf?
It is your product page in every online store: title, images, price, availability and reviews, as the shopper sees them on each retailer or marketplace. There is a different digital shelf for every online point of sale.
How is the digital shelf different from the physical shelf?
On the physical shelf a brand negotiates a position and can see it. On the digital shelf there are hundreds of product pages that change daily, and nobody reviews them one by one. That is why it is measured with data: visibility, content, price and availability on every retailer.
What is Digital Shelf Analytics?
Verifying that your product content is correct, complete and consistent in every retailer and market, with a Content Score by SKU that lets you prioritise actions and detect degradations before they hurt sales.
Which elements of the product page are reviewed?
Title, description, images, attributes, videos, A+ Content and other elements configured for each product and retailer.
How is content degradation detected?
The published information is compared against the reference product page to detect incomplete fields, incorrect images or missing content.
Can I know which products need attention first?
Yes. The Content Score helps you prioritise products, retailers or markets according to the defined compliance level.
Can I compare my content across different retailers?
Yes. You can see how the same product page changes from one retailer to another and detect where quality or coverage is being lost.
Want to see it with your own data?
Within 48 hours we show you a real analysis of your market.
Keep exploring
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