Great news for Data Seekers. With Price Seeker, the name we gave our pricing intelligence tool, we are competing for the “Best Technology Provider in the World for Rent a Cars 2021” award in the first edition of the World Travel Tech Awards.
From hotels to car rental
The origin of Data Seekers dates back to 2015. In the words of Franz Matheis, our CEO, “the company emerged as a technological spin-off of Paraty Tech, with a double objective: to market our revenue management solutions among hotels and hotel chains that already had a booking engine, and to diversify the markets in which we operated, adapting our technology to any field of application.”
At that time, Price Seeker had become one of the reference rate shoppers for the hotel sector, and renowned chains were benefiting from it. However, “more and more companies were offering similar products,” continues Franz, “so we saw the need to diversify, and we were able to identify, at the right time, an opportunity in the world of car rental, characterised by the constantly changing nature of its pricing strategies, and in which around 80% of sales take place online.”
More than 100 companies in 35 countries
Only six years later, Price Seeker is used by more than 100 companies across 35 countries, positioning itself as a world leader in the vehicle rental sector. Its reliability and agility have led brands such as Goldcar, Hertz, Europcar, Sixt, Centauro, Avis, Enterprise, Leasys and Auto Europe to choose this tool, which “allows them to monitor and modify their rates dynamically across more than 500 points of sale, including OTAs, metasearch engines and their competitors’ direct channel, and which fluidly handles the more than 100 million monthly searches generated by our clients,” says Álvaro Pastor, Business Development Manager at Data Seekers, who also tells us how “I was able to witness its potential myself as the user and owner of a car rental company, and from the first moment I was convinced that the sector would welcome it with open arms. The key was being extraordinarily quick to bring it to market.”
A technology for any sector
Backed by our successful track record in the tourism sector, we keep exploring new fields of application for our data extraction technology, already used by retailers and marketplaces in sectors as varied as fashion, cosmetics, electronics, food and ticket sales: “we have already developed the technology, which was the most complex part. Now we focus a good part of our efforts on improving it, optimising it and adapting it to the particular needs of each client, brand or segment, while we continue to expand its functionalities,” says Franz Matheis.
According to Daniel Romero, Communication Director of the Paraty World group, “the decision to enter this award mainly responds to our interest in gaining recognition, visibility and notoriety,” and he concludes: “the nomination is a good first step, but we want every decision maker to be aware that, if we have been able to get this far in the tourism sector, we are more than prepared to do the same in their field, tailoring a solution to their interests. Winning this award would, without a doubt, send that message loud and clear.”
Want to know how we monitor car rental prices today? Discover our pricing intelligence solution for rent a car.