Data-driven analysis and strategies for better decisions.
Vendor Central or Seller Central: what changes in control, pricing and Buy Box, and the data you need to protect margin and brand under either model.
Over 82% of Amazon sales go through the Buy Box. Which factors the algorithm weighs, why cutting prices blindly is a mistake, and how to know exactly why you lost it.
How to monitor MSRP and protect brand integrity across the digital retail ecosystem.
From diagnosis to impact: how to design a robust pricing strategy powered by data.
Amazon is redirecting its Prime Day 2025 towards premium beauty. What brands and retailers can learn from this strategy.
Price wars in the beauty sector are relentless. How to stay ahead with data, technology, and a dynamic pricing strategy.
Advanced web scraping techniques for obtaining reliable data in e-commerce environments.
Stockouts, overstock and unbalanced channels: the mistakes that cost sales, and how to move from reactive inventory management to anticipation with market data.
Unauthorised sellers listing your products without your knowledge: how to detect them, the damage they do to your brand and how to regain control of your distribution.
Off-market pricing, mistimed promotions and lost visibility: what competitive intelligence is and how it stops you deciding on intuition in e-commerce.
Competitiveness, profitability and sustainability: four steps to set prices on marketplaces without entering price wars that destroy your brand perception.
Incomplete listings, stockouts, unmanaged reviews, off-market pricing and poor search ranking: the five failures that hold back conversion and how to spot them.
Spain converts at 1.5% against a 1.8% global average. How to work the product listing page and the product detail page to close that gap on the digital shelf.
93% of consumers read reviews before buying. How online reviews build trust, boost SEO and shape your brand — and how to manage them with data.
85% of consumers can't find what they're looking for in an online store and half of them leave for another site. How to work internal search, keywords and reviews to keep that sale.
Pricing, digital shelf, catalogue and stock: how to turn large volumes of data into sound business decisions — and the challenges to solve first.
What the digital shelf is, why it decides your sales, and the three factors — availability, price and content — that determine whether the customer picks you or the next brand.
How Google Shopping works, why it matters for visibility and impulse purchases, and how to know whether your prices are actually the most competitive on it.
Analysis, trends and case studies published on Marketing4eCommerce.
Why eCommerce success is built all year round, not just on Black Friday, by managing stock, pricing and the digital shelf.
Spot errors before launch and cut returns through Digital Shelf analysis, using real data and optimized content.
How eCommerce is becoming concentrated in Europe and Latin America, and what strategies allow smaller players to compete with market giants.
M4C Podcast: how Mattel controls and optimizes its brand presence on Amazon and other retailers together with Data Seekers.
How to optimize every product page of an eCommerce, with DIP Insights, to maximize conversion.
Optimizing eCommerce in 2025 with data-driven strategies, SEO and real-time monitoring.
Christmas campaign trends in the toy sector and conversion optimization strategies by region.
Strategies to win and keep the Amazon Buy Box, improve visibility and increase sales.
Coverage of the Intechlligent eCommerce Summit & Trade Show, the free virtual event for eCommerce professionals in which Data Seekers took part.
How to optimize catalog and stock management with real data to boost online sales.
How omnichannel and price consistency across channels have become key to pricing strategy.
Strategies to protect your brand in eCommerce: MAP control, reseller monitoring and performance optimization across sales channels.
How to plan key products and pricing strategies to make the most of the Valentine's Day campaign in eCommerce.
Announcing the renewed DIP Insights platform, with improved data analysis capabilities for eCommerce.
Optimizing product pages to build trust, increase conversion rate and boost sales.
How online reviews influence purchase decisions, building trust and generating valuable data for the brand.
Five tips to maximize Black Friday and Cyber Monday profitability in a challenging economic context.
Webinar on Cars Seeker's price intelligence solutions for used-vehicle dealerships.
Success story: a Seat dealership increases sales by 18% with Cars Seeker's price intelligence.
Interview with José Rueda (Cars Seeker) about the evolution of online vehicle buying and price intelligence.
Eight common mistakes when applying price intelligence without adapting it to each sector's specifics.
These publications open on Marketing4eCommerce.
