Analysis, trends and use cases on digital market intelligence.
Featured article How to monitor MSRP and protect brand integrity across the digital retail ecosystem.
Vendor Central or Seller Central: what changes in control, pricing and Buy Box, and the data you need to protect margin and brand under either model.
Over 82% of Amazon sales go through the Buy Box. Which factors the algorithm weighs, why cutting prices blindly is a mistake, and how to know exactly why you lost it.
From diagnosis to impact: how to design a robust pricing strategy powered by data.
Amazon is redirecting its Prime Day 2025 towards premium beauty. What brands and retailers can learn from this strategy.
Price wars in the beauty sector are relentless. How to stay ahead with data, technology, and a dynamic pricing strategy.
Advanced web scraping techniques for obtaining reliable data in e-commerce environments.
Stockouts, overstock and unbalanced channels: the mistakes that cost sales, and how to move from reactive inventory management to anticipation with market data.
Unauthorised sellers listing your products without your knowledge: how to detect them, the damage they do to your brand and how to regain control of your distribution.
Off-market pricing, mistimed promotions and lost visibility: what competitive intelligence is and how it stops you deciding on intuition in e-commerce.
Competitiveness, profitability and sustainability: four steps to set prices on marketplaces without entering price wars that destroy your brand perception.
Incomplete listings, stockouts, unmanaged reviews, off-market pricing and poor search ranking: the five failures that hold back conversion and how to spot them.
Spain converts at 1.5% against a 1.8% global average. How to work the product listing page and the product detail page to close that gap on the digital shelf.
93% of consumers read reviews before buying. How online reviews build trust, boost SEO and shape your brand — and how to manage them with data.
85% of consumers can't find what they're looking for in an online store and half of them leave for another site. How to work internal search, keywords and reviews to keep that sale.
Pricing, digital shelf, catalogue and stock: how to turn large volumes of data into sound business decisions — and the challenges to solve first.
What the digital shelf is, why it decides your sales, and the three factors — availability, price and content — that determine whether the customer picks you or the next brand.
How Google Shopping works, why it matters for visibility and impulse purchases, and how to know whether your prices are actually the most competitive on it.
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