Artificial Intelligence is here to stay. That is beyond doubt. However, companies in every sector are now competing in a tight race to be the first to find applications that truly add value and are useful to their customers.
E-commerce professionals, who fight their battle almost exclusively on digital ground, are probably among those who need this most, and who most hope to find in this technology an ally to differentiate themselves from competitors. We are talking about brands, manufacturers, retailers or marketplaces, used to working with tools that process huge amounts of data. Business intelligence, constantly searching for ways to optimise processes and maintain a permanent competitive edge, has kept reinventing itself in recent years. Now, hand in hand with AI, everything suggests it is entering a new great revolution.
In such a dynamic, changing environment, the ability to make well-founded decisions is a priority for any company. A board on which AI has already entered the game and is moving at a dizzying pace, radically transforming the way we interact with data to extract only the most relevant information.
A stronger, friendlier platform thanks to AI
The Data Seekers digital intelligence platform, designed to offer a complete overview of the market through real-time data capture, monitoring and organisation, has evolved significantly with the addition of AI features.
AI gives users greater freedom and autonomy, minimising dependence on developers, and offers visualisation options that fit their interests even better. It is a new way of relating to data, in which interpreting information becomes ever simpler, more intuitive and more agile, and in which the accuracy of results does not depend on technical knowledge.
The key is that users of the platform, previously trained and given context, can use natural language to obtain different indicators, generate new charts and tables or build custom dashboards. A system that also learns from users’ own feedback to gradually deliver a hyper-personalised experience.
Main applications of AI on the platform
- Natural-language queries. Users make requests in natural language, which the AI processes and translates into database queries.
- Results adapted to the data type. Results are shown in the format that best fits each piece of data: line chart, bars, pie, table.
- Feedback-based learning. The chart generator has a rating system. Based on positive or negative ratings, the AI adjusts the charts, gains precision and relevance, and learns to better interpret the natural language our customers use.
- Custom dashboard. Users can create a customisable panel where they place the charts and indicators they want and give them size and shape, all in natural language.
Main advantages of AI on the platform
- Autonomy and independence. Users do not depend on technicians to add new visualisation formats to their dashboards: they ask the AI for the indicator they want and it adds it.
- No technical knowledge required. There is no need to know how to query a database or its schema.
- Hyper-personalisation. Users decide which indicators they need, how they look and where to place them, building an interface tailored to their interests.
- Machine learning. Users train the AI with their queries and it progressively learns to understand requests better and answer more accurately.
Improve your e-commerce performance with AI
Artificial Intelligence joins the platform to enhance what it already offered its users: efficiency and competitiveness in the digital market. With it you can identify business opportunities and fix weaknesses:
- Control of stock and demand to avoid product shortages.
- Better inventory and catalogue management.
- Identification of sales opportunities and analysis of products available from other sellers.
- Control of all authorised sellers and identification of unauthorised sellers and counterfeit products across platforms.
Today that ability to ask your data questions in natural language is Seeker AI. Discover it.