As we explained in our introduction to the world of marketplaces, being on a marketplace means being part of a digital platform that acts as an intermediary between a group of sellers from the most diverse sectors and the end consumer. It is, therefore, an enormously competitive environment, where standing out above the rest can become an arduous task.
Marketplaces, a huge source of real-time data
Their popularity and relevance today are such that over 50% of purchases are estimated to go through a marketplace. Visits, searches, queries, browsing habits and transactions translate into a huge volume of data that, with the right analytical tools, helps identify purchasing patterns, consumption trends and consumer preferences, and make the right decisions.
By extracting, organising and monitoring how that data evolves over time, business intelligence platforms are decisive in delivering a hyper-personalised shopping experience: relevant products, tailored offers and messages suited to each consumer’s interests, improving their perception of the service and conversion rates.
No data, no business
It is our motto, yes, but also a categorical truth. Data is the gold of the digital age. While marketplaces themselves use it in their own interest, their customers, who are not the end consumers but the sellers who pay commissions on every sale, must make their own use of it to beat the rest, gain competitiveness and increase conversions.
Any retailer or manufacturer distributing products through one or more marketplaces should be able, at the very least, to:
- Identify, among their competitors, who holds the buy box (or its equivalent on each marketplace), which makes the purchase process easier for the buyer.
- Identify every seller of their products and, above all, the unauthorised ones.
- Detect counterfeit products on the market.
- Keep an up-to-date record of product stock.
- Know who the key players are within their competitive set.
- Spot the first movers and be able to get ahead of them in decision-making.
With this data under control, the seller or brand can optimise every part of its sales strategy, gaining agility and efficiency.
There are many solutions on the market that help carry out these actions. Choosing one or another depends on factors such as ease of use, specificity or extraction speed. At Data Seekers we prioritise, above any other quality, the robustness and reliability of the data.
Everything under control from a single platform
The Data Seekers digital intelligence platform is the ally of e-commerce players: retailers, manufacturers, wholesalers and marketplaces themselves. Its range of features lets you keep everything under control:
- Pricing intelligence.
- Automated alerts.
- Catalogue and distribution.
- Marketplace analyser.
- Product search analyser.
- Product page optimisation.
- Competitor control.
- Visibility analyser.
- Key player analyser.
- Ratings and reviews.
Discover how we do it in our Marketplace Intelligence and Seller Intelligence modules.