Brazil E-commerce Forum is the name of one of the most important and relevant e-commerce events worldwide. An event which, like every year, takes place in São Paulo, this time on 30 and 31 July and 1 August. Bringing together the most influential figures and the most recognised experts in the sector, it has established itself as an unmissable meeting point for those seeking to stay at the forefront of e-commerce trends and developments.
A meeting point for industry leaders
The event offers more than 350 hours of talks condensed into three days, with more than 270 exhibitors and around 25,000 attendees expected at the congress. From technology giants and online sales platforms to small and medium-sized companies looking to expand their horizons. Under one roof, CEOs, marketing directors, data analysts and specialised consultants, which guarantees an ideal environment for networking and the exchange of innovative ideas.
Conferences and round tables
The event stands out for its extensive programme of conferences and round tables addressing crucial topics for the development of e-commerce. Attendees will have the opportunity to listen to internationally renowned speakers sharing their knowledge and experience on digital marketing strategies, data management, artificial intelligence applied to e-commerce and the latest trends in consumer behaviour.
It will also serve as a showcase for the latest technological innovations transforming the e-commerce sector. Technology companies will present their cutting-edge solutions, from automation and user experience personalisation tools to advanced logistics and online payment systems. Attendees will be able to learn first-hand about these innovations, evaluate and adopt technologies that can optimise their operations and improve customer satisfaction, and make strategic connections.
Main talks by e-commerce industry leaders
Among the main sessions, round tables such as “Chat Commerce: effects of integrating CRM and WhatsApp to unite physical store staff with digital” stand out, in which Yuri Servulo, Performance Marketing Manager at Cia Hering (one of the largest textile companies in Latin America), Flavia Borghi, Head of Marketing at Swarovski for Brazil, Chile and Argentina, and Thaís Montalvão, Social Commerce Manager at L’Oréal, will share the keys to their e-commerce success.
Januária Silveira, Senior Director of LATAM Business Development at The Coca-Cola Company, will also take part with a talk on “Tropicalising international brands in other markets (China, India, Singapore, United Arab Emirates)”.
Along the same lines, Arturo Silveira, Data Director at Carrefour, will present “Master the change: maximise your online strategy with data”. And figures such as Héctor Bilodré, Director of Customer Service at DHL Express Brazil, will speak on “E-commerce, cross-border and reverse logistics: challenges and opportunities”.
All of this is just the beginning of a full programme enriched by the extensive experience of the many speakers, who will provide a deep and practical view of how to adapt and improve business strategies in a constantly evolving digital environment.
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