How to win on Black Friday with data, pricing, and an optimized digital shelf

Black Friday and peak seasons represent one of the biggest opportunities of the year for online brands and retailers. But they are also times of maximum pressure: prices change in a matter of minutes, competition intensifies, and every mistake can directly impact sales.

To successfully navigate this, the key lies in the data. Having accurate and up-to-date information on catalog, stock, prices, and digital presence allows you to anticipate market trends and make smarter decisions.

At DIP Insights, we have prepared a new free white paper with a checklist that will help you assess whether your strategy is ready for peak demand times.

What will you find in this checklist?

The document summarizes the four fundamental pillars for successfully facing e-commerce peak seasons:

1. Catalog
   Check if your products have the necessary visibility and coverage across all digital channels.
2. Stock & Assortment
   Evaluate whether you have the optimal assortment to meet demand without compromising profitability.
3. Digital Shelf
   Analyze the consistency, positioning, and impact of your brand across different marketplaces and online stores.
4. Price intelligence
   Ensure your pricing strategies are dynamic, competitive, and aligned with market movements.

Prepare for peak sales periods with data and control

Each item on the checklist includes key questions that will help you identify opportunities for improvement and optimize your business strategy before the busiest days of the year arrive.

If you want to maximize your results during Black Friday and the upcoming peak seasons, download the full white paper and review your strategy step by step.

DOWNLOAD THE FREE WHITEPAPER