Why your e-commerce strategy shouldn't end on Black Friday
Marketplaces 25/11/2025
Black Friday remains the biggest annual event for e-commerce : skyrocketing traffic, peak conversion rates, and pricing strategies pushed to the limit. But once the discount storm subsides, many brands let their guard down at the most crucial moment: the time to analyze, learn, and optimize.
The most common mistake is thinking that digital strategy is only measured on peak demand days. In reality, true online success is built by carefully managing three fundamental pillars of e-commerce throughout the year: inventory, pricing, and digital shelf.
Because just as the Customer Journey doesn't end with the purchase, the e-commerce strategy shouldn't end with Black Friday either.
READ THE FULL ARTICLE AT MARKETING4ECOMMERCE.
The most common mistake is thinking that digital strategy is only measured on peak demand days. In reality, true online success is built by carefully managing three fundamental pillars of e-commerce throughout the year: inventory, pricing, and digital shelf.
Because just as the Customer Journey doesn't end with the purchase, the e-commerce strategy shouldn't end with Black Friday either.
READ THE FULL ARTICLE AT MARKETING4ECOMMERCE.
