Catalog: Product Mix
If you are an e-retailer or a brand, there are many aspects of your competition that you may be interested in monitoring. Undoubtedly, your product mix is one of them. From the list of your products, you can see which products your competitors also sell, at what prices and what is the state of their stock. You can also find out if they have products that you don't have or vice versa. This information can be very useful, for example, to promote certain items or to undertake price changes (if you are the only one who has it, maybe you can sell it at a higher price). Catalog intelligence is closely related to competitor monitoring.