How to take advantage of the Olympic Games to boost your brand
Marketplaces 25/07/2024
With just 24 hours to go until the Paris 2024 Olympic Games , which run from 26 July to 11 August (and the Paralympic Games from 28 August to 8 September), promise to be a historic event as they mark the centenary of the last Games held in the French capital in 1924. This special event will attract thousands of athletes and millions of spectators from all over the world, and will feature significant innovations this year, including competitions at iconic venues such as the Eiffel Tower, the Palace of Versailles and the River Seine.
We already know that being chosen as the city for the Olympic Games brings value and innovation, as was the case in Barcelona for the 1992 Olympics, becoming a model of urban revitalization and the integration of Olympic infrastructure into the fabric of the city. This legacy has inspired subsequent host cities to focus not only on the sporting aspect, but also on sustainable development and leaving a lasting impact.
In addition to being the ideal setting for companies to promote their brands globally during these dates , boosting global recognition and fostering a lasting emotional connection with the public.
Olympic sponsorship: a high-impact strategy
Companies see the Olympic Games as a unique opportunity to connect with a diverse and passionate global audience, offering massive exposure that, if leveraged, can translate into a significant increase in sales and greater customer loyalty. Sponsorship of the Olympic Games is a common strategy among large companies. This type of partnership not only provides them with comprehensive visibility but also allows them to associate their values and products with the principles of excellence and sportsmanship that the Games represent.
Inspiring advertising campaigns
Many companies develop specific and unique advertising campaigns for the Olympic Games, which are often exciting and emotional in order to capture the spirit of the event and connect deeply with the public.
Stories of effort, overcoming, and success resonate with Olympic values and help brands build a powerful narrative that can result in greater customer loyalty and increased sales. The ability to tell impactful and authentic stories allows brands to establish an emotional connection with consumers, which can translate into long-term benefits.
The power of social media
Digital platforms play a crucial role in marketing strategies during the Olympic Games . With the rise of social media and digital marketing, companies can reach millions of people around the world quickly and efficiently. Creating engaging and relevant Olympic-related content allows brands to maintain a consistent and significant presence in consumers' minds.
Creativity will reign here to achieve the greatest possible visibility during these holidays. Giveaways, contests, exclusive discounts on social media, live videos... a host of strategies to be more present than ever.
E-commerce: a golden opportunity
E-commerce also experiences a significant boost during the Olympic Games, and online retailers can take advantage of the increased traffic and attention generated by the event to boost their sales. Offering Games-related products, such as official merchandise, and creating special promotions can attract consumers and convert interest into actual purchases.
However, a crucial aspect to consider when promoting your business during the Olympic Games is the protection of intellectual property. Olympic and Paralympic symbols, such as the five rings and the three "Agitos" signs, are the intellectual property of the International Olympic Committee (IOC), so their use in advertising materials requires the express consent of this organization. This also includes words and phrases such as "Paris 2024" or "Olympic Games." Any unauthorized use for commercial purposes is prohibited and may result in penalties.
This is a key period for the world of e-commerce, where online stores, in particular, can benefit greatly from exclusive promotions, discounts, and themed products that capture the interest of sports fans .
Real-time interaction and the ability to measure the impact of digital campaigns give brands a significant advantage when adjusting and optimizing their strategies on the fly. During these holidays, it's important to monitor prices, shipping costs, delivery times, and stock levels more closely. This also means keeping an eye on the market landscape, such as: who's getting the famous Amazon Buy Box during this special sales period? Or whether the number of sellers on the marketplaces is increasing.
Furthermore, by analyzing various data sources and integrating technologies such as affiliate marketing and retargeting, campaigns can be further optimized and profits maximized. In fact, using data extraction and analysis tools like DIP Insights will simplify your work, as it offers comprehensive data analysis and control, helping brands and retailers be more prepared and agile in their decision-making, improving the customer experience and increasing sales .
Ultimately, the Olympic Games represent a golden opportunity for companies looking to expand their reach, consolidate their market position, and boost sales through sponsorships, inspiring advertising campaigns, and digital and sales strategies. With proper planning and strategic execution, the Paris Olympic Games are shaping up to be an ideal stage for growth and commercial success , as reflected in the Paris 2024 Olympics motto, " Let's Open the Games with a Grand Style."
We already know that being chosen as the city for the Olympic Games brings value and innovation, as was the case in Barcelona for the 1992 Olympics, becoming a model of urban revitalization and the integration of Olympic infrastructure into the fabric of the city. This legacy has inspired subsequent host cities to focus not only on the sporting aspect, but also on sustainable development and leaving a lasting impact.
In addition to being the ideal setting for companies to promote their brands globally during these dates , boosting global recognition and fostering a lasting emotional connection with the public.
Olympic sponsorship: a high-impact strategy
Companies see the Olympic Games as a unique opportunity to connect with a diverse and passionate global audience, offering massive exposure that, if leveraged, can translate into a significant increase in sales and greater customer loyalty. Sponsorship of the Olympic Games is a common strategy among large companies. This type of partnership not only provides them with comprehensive visibility but also allows them to associate their values and products with the principles of excellence and sportsmanship that the Games represent.
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Renowned brands such as Coca-Cola, Samsung, and Visa, as well as sports brands, have been traditional sponsors, leveraging the event's visibility to strengthen their market presence and generate an emotional impact among consumers.Click here to watch insights from the Mattel and Data Seekers podcast.
Inspiring advertising campaigns
Many companies develop specific and unique advertising campaigns for the Olympic Games, which are often exciting and emotional in order to capture the spirit of the event and connect deeply with the public.
Stories of effort, overcoming, and success resonate with Olympic values and help brands build a powerful narrative that can result in greater customer loyalty and increased sales. The ability to tell impactful and authentic stories allows brands to establish an emotional connection with consumers, which can translate into long-term benefits.
The power of social media
Digital platforms play a crucial role in marketing strategies during the Olympic Games . With the rise of social media and digital marketing, companies can reach millions of people around the world quickly and efficiently. Creating engaging and relevant Olympic-related content allows brands to maintain a consistent and significant presence in consumers' minds.
Creativity will reign here to achieve the greatest possible visibility during these holidays. Giveaways, contests, exclusive discounts on social media, live videos... a host of strategies to be more present than ever.
E-commerce: a golden opportunity
E-commerce also experiences a significant boost during the Olympic Games, and online retailers can take advantage of the increased traffic and attention generated by the event to boost their sales. Offering Games-related products, such as official merchandise, and creating special promotions can attract consumers and convert interest into actual purchases.
However, a crucial aspect to consider when promoting your business during the Olympic Games is the protection of intellectual property. Olympic and Paralympic symbols, such as the five rings and the three "Agitos" signs, are the intellectual property of the International Olympic Committee (IOC), so their use in advertising materials requires the express consent of this organization. This also includes words and phrases such as "Paris 2024" or "Olympic Games." Any unauthorized use for commercial purposes is prohibited and may result in penalties.
This is a key period for the world of e-commerce, where online stores, in particular, can benefit greatly from exclusive promotions, discounts, and themed products that capture the interest of sports fans .
Real-time interaction and the ability to measure the impact of digital campaigns give brands a significant advantage when adjusting and optimizing their strategies on the fly. During these holidays, it's important to monitor prices, shipping costs, delivery times, and stock levels more closely. This also means keeping an eye on the market landscape, such as: who's getting the famous Amazon Buy Box during this special sales period? Or whether the number of sellers on the marketplaces is increasing.
Furthermore, by analyzing various data sources and integrating technologies such as affiliate marketing and retargeting, campaigns can be further optimized and profits maximized. In fact, using data extraction and analysis tools like DIP Insights will simplify your work, as it offers comprehensive data analysis and control, helping brands and retailers be more prepared and agile in their decision-making, improving the customer experience and increasing sales .
Ultimately, the Olympic Games represent a golden opportunity for companies looking to expand their reach, consolidate their market position, and boost sales through sponsorships, inspiring advertising campaigns, and digital and sales strategies. With proper planning and strategic execution, the Paris Olympic Games are shaping up to be an ideal stage for growth and commercial success , as reflected in the Paris 2024 Olympics motto, " Let's Open the Games with a Grand Style."
