Insights | Data Seekers | Inteligencia de Precios

How to take advantage of the Olympic Games to boost your brand

Only 24 hours until the Paris 2024 Olympic Games start, which will be held from July 26 to August 11 (and the Paralympic Games will be held, in turn, from August 28 to September 8), promising to be an event historic, as they will mark the centenary of the last Games held in the French capital in 1924. This special event will attract thousands of athletes and millions of spectators from all countries, presenting, in this edition, significant innovations, including competitions in emblematic locations such as the Eiffel Tower, the Palace of Versailles and the Seine River.

We already know that being the city chosen for the Olympic Games provides value and innovation, as happened in Barcelona, in the 1992 Olympic Games, becoming a model of urban revitalization and integration of the Olympic infrastructure into the fabric of the city. This legacy has inspired subsequent host cities to focus not only on the sporting aspect, but also on sustainable development and leaving a lasting impact.

In addition to being, therefore, the ideal framework for companies that will promote their brands worldwide during these dates, promoting global recognition and fostering a lasting emotional connection with the public.

Olympic sponsorship: a high-impact strategy

Companies see the Olympic Games as a unique opportunity to connect with a diverse and passionate global audience, offering massive exposure that, when used well, can translate into a significant increase in sales and greater customer loyalty. Sponsoring the Olympic Games is a common strategy among large companies. This type of partnership not only provides them with complete visibility, but also allows them to associate their values and products with the principles of excellence and sportsmanship that the Games represent.

Recognized brands such as Coca-Cola, Samsung and Visa, in addition to sports brands, have been traditional sponsors, taking advantage of the visibility of the event to reinforce their presence in the market and generate an emotional impact among consumers.

Inspiring advertising campaigns

Many companies develop specific and very special advertising campaigns for the Olympic Games that are often exciting and emotional in order to capture the spirit of the event and connect deeply with the public.

Stories of effort, improvement and success resonate with Olympic values and help brands build a powerful narrative that can result in greater customer loyalty and increased sales. The ability to tell impactful and authentic stories allows brands to establish an emotional connection with consumers, which can translate into long-term benefits.

The power of social networks

Digital platforms play a crucial role in marketing strategies during the Olympic Games. With the rise of social media and digital marketing, companies can reach millions of people around the world quickly and efficiently, creating engaging and relevant content related to the Olympic Games allows brands to maintain a constant presence and significant in the minds of consumers.

Creativity will reign here to achieve the greatest possible visibility during these dates. Raffles, contests, exclusive discounts on social networks, live videos... endless strategies to be more present than ever.

E-commerce: a golden opportunity

E-commerce also experiences a significant boost during the Olympic Games and stores, which operate online, can take advantage of the increase in traffic and attention generated by the event to increase their sales. Offering products related to the Games, such as official merchandise, and creating special promotions can attract consumers and convert interest into effective purchases.

Although, a crucial aspect to consider when promoting your business during the Olympic Games is intellectual property protection. The Olympic and Paralympic symbols, such as the five rings and the three "Agitos" signs, are the intellectual property of the International Olympic Committee (IOC), so using them in advertising materials requires the express consent of this organization, also covering words and phrases like "Paris 2024" or "Olympic Games". Any unauthorized use for commercial purposes is prohibited and may result in penalties.

This is a key period for the world of e-commerce, where stores operating online, in particular, can benefit greatly through exclusive promotions, discounts and themed products that capture the interest of sports fans.

Real-time engagement and the ability to measure the impact of digital campaigns gives brands a significant advantage to adjust and optimize their strategies on the fly. During these dates it is time to keep a more exhaustive monitoring of prices, shipping costs, delivery times, stock... In addition to not losing sight of the market overview, such as who gets the famous Amazon Buy Box in this special sales period ? Or, if the number of sellers increases in the marketplaces?

Furthermore, by analyzing the various data, and thanks to the integration of technologies such as affiliate marketing and retargeting, campaigns can be further optimized and profits maximized. In fact, the use of data extraction and analysis tools such as DIP Insights will simplify your work, as it offers complete data analysis and control, helping brands and retailers to be prepared and be more agile in making decisions, improving customer experience and increasing sales.

In short, the Olympic Games represent a golden opportunity for companies seeking to expand their reach, consolidate their position in the market and boost their sales through sponsorships, inspiring advertising campaigns, digital and sales strategies. With proper planning and strategic execution, the Paris Olympic Games are emerging as an ideal setting for growth and commercial success, thus “ Ouvrons grand les Jeux ” (Paris 2024 Olympics slogan: 'Let's open the Games in style').

Marketplaces·25/07/2024

The most relevant e-commerce event in Latin America

Brazil E-commerce Forum gives its name to one of the most important and relevant events in electronic commerce worldwide. An event, which like every year, takes place in São Paulo and this time during July 30 and 31 and August 1 . The event, which brings together the most influential figures and the most recognized experts in the sector, has established itself as an unavoidable meeting point for those seeking to be at the forefront of trends and developments in electronic commerce.

A meeting point for industry leaders

The event offers more than 350 hours of conference condensed into three days, with more than 270 exhibitors and in which around 25,000 congress attendees are expected . From technology giants and online sales platforms, to small and medium-sized companies looking to expand their horizons. Under one roof, CEOs, marketing directors, data analysts, and specialized consultants, which guarantees an ideal environment for networking and the exchange of innovative ideas.

Conferences and round tables

The event stands out for its extensive program of conferences and round tables in which crucial topics for the development of electronic commerce will be addressed. Attendees will have the opportunity to listen to internationally renowned speakers who will share their knowledge and experiences on digital marketing strategies, data management, artificial intelligence applied to e-commerce, and the latest trends in consumer behavior.

In addition, it will function as a showcase for the latest technological innovations that are transforming the e-commerce sector. Technology companies will present their cutting-edge solutions, from automation tools and user experience personalization to advanced logistics and online payment systems. Attendees will have the opportunity to learn first-hand about these innovations, allowing them to evaluate and adopt technologies that can optimize their operations and improve customer satisfaction, providing the perfect opportunity to establish strategic connections.

Main interventions by leaders of the e-commerce sector

Among the main participations, round tables such as "Chat Commerce: effects of the integration between CRM and WhatsApp when uniting the physical store staff with the digital one" stand out, in which Yuri Servulo, Performance Marketing Manager at Cia Hering (one of the largest textile companies in Latin America), Flavia Borghi, Head of Marketing at Swarovski for Brazil, Chile and Argentina, and Thaís Montalvão , Social Commerce Manager for L'Oréal, will share the keys to their success in e-commerce.

Januária Silveira, Senior Director of LATAM Business Development at The Coca-Cola Company , will also participate with a presentation on “Tropicalizing international brands in other markets (China, India, Singapore, United Arab Emirates)”.

Following the same line, Arturo Silveira, Data Director of Carrefour , will present "Master the change: Maximize your online strategy with data." Even personalities such as Héctor Bilodré, Director of Customer Service at DHL Express Brazil , with content on “E-commerce, cross-border and reverse logistics: challenges and opportunities”.

All of this is just the beginning of a complete scenario enriched by the extensive experience of the numerous speakers, who will provide a deep and practical vision on how to adapt and improve business strategies in a constantly evolving digital environment.

DIP Insights·16/07/2024

Artificial Intelligence applied to business intelligence: utilities and benefits

Artificial Intelligence (AI) is here to stay. This is undoubtedly. However, companies from all sectors and markets are now competing in a tight race to be the first to find applications that truly add value and are useful to their customers.

Professionals from the heterogeneous world of e-commerce, who fight their battle almost exclusively in the digital field, are probably among the most in need in this sense, and those who most hope to find in this new technology an important ally that will allow them to differentiate themselves from their peers. competitors. We are talking about brands, manufacturers, retailers, and/or marketplaces, among others, accustomed to interacting and working with tools that process enormous amounts of data. Business intelligence, immersed in a constant search for formulas with which to optimize processes and maintain a permanent competitive advantage, has not stopped reinventing itself over recent years. Now, with the help of AI, everything seems to indicate that it is destined to experience a new and great revolution.

And, in such a dynamic and changing environment, the ability to make informed decisions is a priority objective for any current company. A board in which AI has already come into play and is moving at a dizzying pace, radically transforming the way we interact with data to extract only the most relevant and significant information from it.

DIP Insights becomes stronger and friendlier thanks to Artificial Intelligence

Our DIP Insights tool, Data Seekers ' 360º digital intelligence platform, designed to offer a complete overview of the market thanks to the extraction, monitoring and organization of data in real time, has evolved significantly with the implementation of new AI functionalities.

The use of AI gives its users greater freedom and autonomy, reducing dependence on developers as much as possible, while offering viewing options that are even more tailored to their interests and preferences. In short, it is a new way of relating to data, through which the interpretation of information becomes increasingly simpler, intuitive, efficient and agile, and in which the precision of the results obtained is not subject to technical knowledge.

The key is to have been able to ensure that the users of our platform, to which we have previously trained and given context, can use natural language to obtain different indicators, generate new graphs and tables and/or build custom dashboards. A system that also learns from the feedback it receives from the users themselves, with the aim of gradually offering a hyper-personalized experience.

Main applications of AI in DIP Insights

Queries in natural language: Users can launch requests in natural language, which are subsequently processed by the AI that translates them into queries in the database.

Adaptation of the results to the type of data: The results of the queries are processed by the AI and displayed to the user in the format that best fits the type of data (if the data best fits a line graph, it will display it as line graph, doing the same for bars, foot, table, etc.)

Learning based on feedback: Your ability to adapt and learn is what really makes the difference. For example, the graph generator has a feedback system for the user to submit their feedback. Based on the positive or negative ratings it obtains, the AI can decide to adjust the graphs, improving in terms of accuracy and relevance, and learning, along the way, to better process and interpret the natural language used by our clients.

Custom Dashboard: It is possible to create a customizable dashboard in which users can put the graphs and indicators they want and give them size and shape, all with natural language.

Main advantages associated with AI in DIP Insights

Autonomy and independence: Users do not depend so much on technicians to add new display formats to their dashboards, they simply ask the AI for the desired indicator and it adds it.

Lack of technical knowledge: Users do not have to have technical knowledge about how to launch queries in databases, or their current schema.

Hyper-personalization: Users decide what new indicators they need, what they should look like, where to place them, etc., thus building an interface tailored to their interests and needs.

Machine learning: Users will train the AI with their queries and it will progressively learn to better understand the requests and respond to them with greater precision.

Improve the performance and productivity of your e-commerce by relying on DIP Insights and AI

Artificial Intelligence joins DIP Insights to enhance many of the benefits that it had already been offering to its users to boost efficiency and competitiveness within the digital market. We remind you that DIP Insights can help you identify business opportunities and correct weaknesses:

Control of stock and demand to avoid product shortages.

Improvement of inventory and catalog management.

Identification of sales opportunities and analysis of products available from other sellers, to improve your competitiveness.

Control of all authorized sellers and identification of unauthorized sellers and counterfeit products on the different online sales platforms.

Artificial intelligence·09/07/2024

Amazon Prime Day 2024: everything you need to know as a seller

Amazon Prime Day has become a highly relevant event in the e-commerce calendar. Every summer, Amazon holds a day of special offers for subscribers to its Prime service, where millions of consumers look for exclusive offers and discounts, representing a unique opportunity for retailers and brands.

However, to maximize the opportunities of this date, it is essential to be well-prepared for next July 16. Below, we offer some key tips for retailers and brands to optimize their participation in Amazon Prime Day, in addition to reminding you that DIP Insights, our digital intelligence platform, helps you achieve your sales goals.

Tips to prepare for Prime Day

Although it is an exclusive event for Prime subscribers, it is not ruled out that there will be specific offers for the entire marketplace audience. In addition, many will take advantage of the free month of Prime to benefit from these discounts.

Therefore, it is important that sellers are well-prepared to give the starting signal and reach the goal as a winner. Let's go there!

1. Advance planning

Preparation for Prime Day is essential to obtain the best sales results:

Inventory review: Make sure you have enough stock to meet expected demand. Amazon may penalize sellers who do not fulfill orders on time.
Data analysis: Review sales from previous years to identify trends and popular products during that date. Use this data to plan your promotions and offers.

2. Pricing strategy on point

Price is one of the most important factors during Prime Day. Consider the following strategies:

Attractive discounts: Offer significant discounts that can attract buyers, but make sure they are sustainable for your profit margin.
Monitoring your competition: keep an eye on the price changes of your competition's similar products and adjust yours to be the best option for the buyer and get the much desired Buy Box, which is a plus for the seller, since it speeds up the acquisition process thanks to the “Add to cart” and “Buy now” buttons.

3. Marketing campaigns

To stand out from the crowd, it is essential to invest in marketing and advertising campaigns:

Amazon Advertising (PPC): Use Amazon Ads to promote your products. Don't forget to segment your ads so that they reach the target audience.
Campaigns on social networks: it is essential to be present on the social networks that your buyer persona uses, so announce your Prime Day offers to attract more customers.
Email marketing: Send email campaigns to your subscribers to inform them about your special offers and exclusive discounts.

4. Customer experience

A great customer experience can translate into higher sales and repeat customers:

Fast delivery time: Nowadays, users want everything, and they want it now, that way you make sure your products are shipped quickly. Consider using the "Fulfilled by Amazon (FBA) service to improve delivery times.
Customer Service: Prepare your customer service team to handle a potential increase in inquiries and orders during Prime Day.

5. Monitoring and adaptation in real time

During Prime Day, it is essential to keep an eye on trends and adapt quickly:

Sales Monitoring: Use analytical tools to monitor your sales performance in real time.
Dynamic pricing: If you notice that certain strategies aren't working, don't hesitate to make quick adjustments with pricing automation based on your business rules and competitor pricing .

6. Post-event evaluation

After Prime Day, it is important to evaluate performance and learn for future events:

Results analysis: Review key metrics like sales, traffic, and conversion to understand what worked and what didn't.
Customer Feedback: Collect and analyze customer feedback to improve your products and services. Reviews are essential here.

Everything ready to achieve your sales objectives

Participating in Amazon Prime Day can be very beneficial for retailers and brands as long as it is planned and executed properly. In fact, to simplify your work, our 360º digital intelligence tool, DIP Insights, can be of great help. With features such as automatic repricing, Digital Shelf optimization, automated alerts, review ratings and much more, DIP Insights is designed to maximize your success during this important date in the world of e-commerce.

Good luck on your Prime Day !

Amazon·07/06/2024

Factors Behind the Explosive Growth of Marketplace Sales

Online sales through marketplaces have multiplied exponentially over the past year, with some seeing growth of up to 26%. We analyze the factors behind this trend and its potential impact on the strategies of the various players in the e-commerce world.

Fully immersed in the so-called digital age, also known as the information age, which originated around the middle of the 20th century, e-commerce has been experiencing unprecedented growth for decades, redefining the way in which people buy and sell products all over the world. In this context, marketplaces have proliferated massively, emerging to become the undisputed protagonists over the last few years, registering a constant growth that has revolutionized the world of e-commerce.

Thanks to their ability to offer a wide range of products in a single virtual space, marketplaces have democratized access to e-commerce, currently led by giants such as Amazon, eBay, Temu or AliExpress, and complemented by a host of more specialized platforms. Marketplaces have also changed the habits of consumers, who seem to feel very comfortable in a space where they can find and access an infinite number of products, compare their features and prices without limitations, and purchase them with the click of a button.

In addition, marketplaces have opened their doors to sellers of all sizes and segments, who can now reach and impact a global audience, without the need for costly infrastructure, worrying about logistics or investing in the creation of their own platform.

A clear example of this consolidation of the online market can be found in cases such as Decathlon. This French group, which specializes in sports equipment, closed its 2023 fiscal year with more than 900 million euros in revenue, from the sale of a total of 1.19 billion items worldwide. Online sales accounted for 17.4% of the group's total turnover, up 0.7% on the previous year.

For its part, the Carrefour supermarket network, which also has its own online marketplace, ratified this upward trend, posting a net profit of 1,659 million euros last year, up 23.1% on the previous year. In addition, thanks to the implementation of digital strategies, online sales grew by 26% compared to 2022.

Something similar happened in the United States with Walmart, the supermarket and warehouse chain known for its popular discounts. In 2023, this North American department store marked a historic milestone with record sales that reached 600 billion dollars, representing a 6% growth during the fiscal year. Much of this sales success can be attributed to the online channel, where the brand surpassed $100 billion in sales.

Another important example is the Douglas marketplace, which has also jumped on the bandwagon of the success of the online sales channel. In the fourth quarter of 2008, the perfumery chain generated sales of 1.5 million euros, 33% of which came from online sales.

Changing the landscape of buying trends

The world of e-commerce is here to stay, and the new work and social structures favor its consolidation. Telecommuting has been identified as one of the main factors that have boosted online shopping, as consumers can spend more time researching on the Web before paying. In fact, experts point to a 65% increase in online consumption, a figure they link directly to the growth of remote workers.

This situation has led to a surge in e-commerce, which now represents 58% of total consumer spending. A figure that, according to the forecasts of the VLM Future Shopper Report, will not remain so for long. The report's authors predict that this figure will rise to 64% over the next decade.

The growth of social commerce

The consolidation of social networks and platforms such as Instagram and TikTok have perfected the art of creating demand by exposing customers to products they didn't even know existed, but which they suddenly crave.

The growth of social commerce has had a profound impact on traditional marketplace dynamics, challenging established metrics and reshaping consumer behavior. For businesses, this form of e-commerce, with its vast user base and high segmentation capacity, represents a great opportunity to engage customers in innovative ways. With Generation Z as the main target, social commerce is a new approach to the buying process that fits their consumer habits and digital preferences like a glove.

Such is the success of social networks that even marketplaces want a piece of the action. For example, Meta has partnered with Amazon to integrate shopping capabilities into its various platforms. As a result of this agreement, users will now be able to shop on Amazon through Instagram and Facebook without interrupting their social media experience.

The future of shopping is characterized by seamless integration across channels, the growing importance of social commerce, and an evolving consumer mindset driven by telecommuting, sustainability, and digital innovation.

The future of marketplaces

As e-commerce continues to evolve, marketplaces will continue to play a key role. Thanks to the increasing integration of technologies, platforms are in a constant process of improvement, with the goal of providing users with an increasingly personalized shopping experience.

Expansion into new markets and diversification of offerings will continue to be strategic keys to the rise of online sales. The versatility of these platforms and their use of specialized tools will allow them to adapt to changing consumer demand and market trends, using data from both users and sellers. Knowing the number of visits to a product, the browsing habits of potential customers, or what competitors are offering, among many other indicators, will help marketplaces continue to differentiate themselves and shape consumption patterns.

In this complex context, we need to be aware of the incalculable value of data. That is why DIP Insights, our 360º digital intelligence platform, has become the ultimate ally for every player in the world of e-commerce. From retailers to manufacturers, from wholesalers to marketplaces. It allows you to build a solid pricing strategy, position yourself ahead of your competitors, create personalised offers, control stock and identify unauthorised sellers or counterfeit products, as well as analyse your visibility and online reputation by studying ratings and reviews. All with a view to making better decisions and improving your bottom line.

Marketplaces·21/05/2024

Your prices under control automatically

In a market as changing as e-commerce, where competition is unstoppable and consumers are increasingly aware and sensitive to prices, being able to react quickly and configure your new price automatically according to your business rules and Your competition is essential to stand out.

Manual pricing becomes obsolete, and it becomes a complicated task to check each item when your catalog is very dense. In this way, our technology gives way to repricing to adapt to market fluctuations in real time, optimize income and guarantee that products are sold at competitive prices, while you can focus on defining your strategy and measuring results.

Be more competitive and increase your sales

Thanks to our 360º digital intelligence platform , you will be able to not only analyze prices; We also offer a deeper and more complete view of the market with our real-time data and advanced algorithms. By integrating the automatic repricing function, DIP Insights takes your pricing strategy to the next level, since you can monitor your prices and those of your competition in all points of sale of your distribution, including the direct channel, retailer and sellers of the marketplaces. We take you from the general information to the particular SKU.

Through dashboards that cover different use cases, we help you ensure that your pricing policy is respected and we provide you with tools so that you can establish pricing automation strategies according to your own business rules and objectives. , applying our systems the new price automatically for:

Notify changes in the market that are relevant to your interests
Apply the new price based on your rules and the results of your competition
Determine how frequently you want to perform the relevant checks
Modify your business rules whenever you want easily and quickly
Include and exclude products, brands, categories according to your needs
Set limits that respect your profit margin

Discover how our platform created and optimized in-house, DIP Insights , can help you analyze prices, catalog and content . Price intelligence , together with catalog intelligence and the optimization of your digital shelf , will lead you to identify opportunities and correct weaknesses, enhancing your competitiveness.

DIP Insights·25/01/2024

How to be more competitive in a marketplace through data

As we tried to explain in this article, being in a marketplace means being part of a digital platform that acts as an intermediary between a group of sellers offering products from the most diverse sectors and the end consumer. It is, therefore, a highly competitive environment in which standing out from the rest can be a difficult task.

Marketplaces, a great source of real time data

Today, their popularity and relevance is such that it is estimated that more than 50% of purchases are made through a marketplace. Visits, searches, queries, browsing habits and transactions result in a high volume of data that, with the help of the relevant analytical tools, can be very useful to identify buying patterns, consumption trends, consumer preferences, etc. that favor the right decision making.

By extracting, ordering and monitoring the evolution of this data over time, these digital business intelligence platforms are crucial to create and offer a hyper-personalized shopping experience to consumers, recommending relevant products, tailored offers and messages suited to their interests and needs, improving their perception of the service and increasing conversion rates.

No data, no business

It is our motto, yes, but also a categorical truth. Data is the gold of the digital era. And while the marketplaces themselves manage them in their own interests, their customers, who are not the end consumers but the sellers who bring them commissions with each sale, must make their own particular use of them to impose themselves on the rest, increase their competitiveness indexes and increase their conversions.

In this sense, every retailer or manufacturer that distributes its products through one or more marketplaces should, at least, be able to:

From the list of their competitors, identify who won the famous Buy Box (Amazon) or its equivalent in any other marketplace, which facilitates the purchasing process for buyers.

Having this data under control, the seller and/or the brand will be able to optimize every part of its sales strategy, gaining in agility and efficiency.

There are many solutions on the market that can be of help to undertake all these actions. Choosing one or the other will depend on factors such as simplicity of use, specificity, agility of extraction, etc. At Data Seekers we prioritize, above any other quality, the robustness and reliability of the data.

DIP Insights, our 360º digital intelligence platform, is the definitive ally for players in the e-commerce world. From retailers to manufacturers, wholesalers to marketplaces. Its wide range of functionalities will allow them to have everything under control:

Pricing intelligence
Automated alerts
Catalog and distribution
Marketplace analyzer
Product search analyzer
Product Page Optimization
Competitor monitoring
Visibility Analyzer
Key Player Analyzer
Ratings and Reviews

Marketplaces·11/08/2023

Digital Shelf: essential if you sell online

Todo lo que debes saber sobre el Digital Shelf

Puedes tener los mejores productos, el proceso de compra online más sencillo, los anuncios de Facebook Ads más eficaces y más tráfico que cualquiera de tus competidores, pero si no optimizas tus páginas de productos para influir en las conversiones e impulsarlas, los carritos de la compra de los usuarios permanecerán vacíos.

A la hora de vender en línea, es importante tener un escaparate virtual, “Digital Shelf”, bien definido, organizado y planificado para atraer al máximo número de posibles compradores. Así, la forma en que se presentan los artículos pueden afectar la experiencia del cliente, la percepción de tu marca y, en última instancia, las ventas.

De esa manera, Digital Shelf no es ni más ni menos que la presentación de productos online en una plataforma, de manera similar a como se presentarían en una estantería física en una tienda. Se trata de una página donde se muestran los artículos de una marca o empresa, teniendo todos los datos detallados de los mismos: imágenes de producto, descripciones, características, precios. Además, el usuario tiene la posibilidad de filtrar por categorías o características específicas, ver reseñas y calificaciones de los productos… todo con el objetivo de completar la venta online.

¿Por qué es importante Digital Shelf para las ventas online?

Quien compra online, sabe la importancia de visitar páginas webs bien cuidadas, con diseños minimalistas y fáciles de navegar en ellas, encontrando la información deseada de un vistazo. De esa manera, el vendedor debe cuidar cada pequeño detalle, mostrando los artículos de la mejor manera posible y para ello el Digital Shelf será imprescindible.

Algunas ventajas de utilizarlo:

Mejor experiencia de usuario: al presentar los productos de manera clara y organizada en el Digital Shelf, se crea una experiencia de compra agradable y fácil para el cliente, pudiendo aumentar las posibilidades de que los clientes se sientan atraídos por los productos y realicen una compra.
Fácil comparación de productos: gracias al Digital Shelf, los usuarios pueden comparar fácilmente diferentes productos, lo que les permite tomar una decisión informada sobre qué productos es el adecuado.
Mayor personalización: con la ayuda de los filtros y las características de los productos, el comprador puede encontrar aquel que más desea y quiere adquirir.

A su vez, es importante dominar ciertos factores para ser la opción número 1 del consumidor:

Disponibilidad: si el producto no está disponible, difícilmente se podrá adquirir, y lo que es peor, quizás el usuario se anime a comprar su segunda opción, perdiendo así un posible cliente fiel.
Precio: en el mundo del e-commerce ya sabemos que la competencia es feroz, así será fundamental tener siempre el mejor precio frente a la competencia.
Contenido: ese escaparate del producto es toda la información que tendrá el cliente para convencerle a comprar, así el título, la descripción, las imágenes y vídeos deben estar actualizados. Si además contamos con una sección de reseñas, añadimos un plus para fomentar las ventas.

¿Pero cómo controlar cada Digital Shelf de los diferentes puntos de venta de tus productos?

Recuerda que cada punto de venta es tu mejor escaparate, así que debes cuidarlo como si fuera el tuyo propio. Asegura la mejor exposición de tus productos o de tu marca en los e-commerces donde tienes presencia a través de la optimización del Digital Shelf.

¿Tienes la certeza de que todos los distribuidores y plataformas online de tus productos, cuentan con un material apropiado y actualizado? Nombres y descripciones de producto, imágenes y vídeos, contenido enriquecido, valoración y reseñas... El único modo de conocer el posicionamiento real de tu producto en la mente del consumidor y de garantizar que todos tus puntos de venta y vendedores cumplan con tus estándares de calidad es controlando y optimizando tu Digital Shelf.

Gracias a nuestra herramienta 100% creada y optimizada in-house, DIP Insights, podemos obtener un sinfín de detalles de cómo están los diferentes Digital Shelf de los puntos de ventas de tus productos. Veamos en detalle todo lo que te ofrece nuestra plataforma digital.

Análisis de página de producto

Nuestro módulo de Digital Shelf dentro de la herramienta, te asegurará la mejor exposición, desglosando por marca, mercado, retailers, SKU:

Nombre y descripciones del producto
Número de imágenes y videos
Contenido enriquecido y stock disponible
Valoración y reseñas

¿Qué está haciendo la competencia en estas mismas métricas?
Disponer de un repositorio para almacenaje de galería de imágenes asociadas a cada marca y/o producto, te ayudará a su posterior validación de calidad.

Resultados por palabras claves

Calcula el Share de cada marca en el Top results a través de la recopilación de resultados basados en los keywords del cliente (identificando a la marca o no) cuando utiliza el motor de búsqueda interno de un retailer. Esto te permitirá detectar tu posición y actuar para mejorarla según tus objetivos.

Resultados por navegación en secciones

Recopilación y monitorización de los resultados de navegación basados en el despliegue de productos en las diferentes secciones de un site cuando se navega por categoría, de acuerdo a la estructura propia de cada site.

Resultados de posicionamiento por banners

Controla la visibilidad de banners o cualquier otro elemento promocional por mercado, sector, categoría, línea, etc. Empleamos la tecnología de Google Cloud Vision (OCR, reconocimiento óptico de caracteres) para convertir los banners publicitarios en texto fácil de analizar.

De esta manera, nuestra herramienta se convierte en un indispensable para tu negocio, para controlar cualquier aspecto de tus productos y para seguir cumpliendo con tu estrategia, tus objetivos y tus resultados. Sin importar el sector o la industria a la que pertenezcas, seas una marca, un retailer o un marketplace, DIP Insights es la plataforma de inteligencia digital definitiva para quienes se mueven en el mundo del e-commerce. Se caracteriza por su agilidad y adaptabilidad y su capacidad de extraer incluso la información que no se ve a simple vista. Mejora la calidad de tus páginas de producto: número de imágenes, descripción del producto, precio, disponibilidad, valoraciones y reseñas, etc… Asegura la mejor visibilidad a través del análisis de la publicidad de marca y los resultados de búsqueda de producto.

En un mundo tan competitivo como es el e-commerce, no dejes nada sin controlar y ten a punto tus diferentes puntos de ventas para asegurarte que tu producto se ofrece como debe ser en los diferentes Digital Shelf. Para ello, DIP Insights, nuestra plataforma 360º de inteligencia digital, te ayudará a analizar todo el catálogo, contenido y precios de cualquier marca, retailer o marketplace, ya sea B2B o B2C, con la optimización de la gestión y la consecución de resultados como principales objetivos. Sin límite de sites, mercados, usuarios, etc.

DIP Insights·26/06/2023

Google Shopping: Google's marketplace

El marketplace del gigante tecnológico

Si vendes online, ya sabrás la importancia de estar presente en ciertas plataformas para conseguir la mayor visibilidad posible y, de esa manera, aumentar tus ventas directas.

Google, el famoso buscador de Internet, ofrece una herramienta gratuita para mostrar tus productos a potenciales clientes.

Tenemos la costumbre de poner el gps en el coche gracias a Google Maps, de guardar nuestros archivos en Google Drive, organizar nuestras citas en Google Calendar… pues bien, ahora, también, podemos buscar y comprar artículos en Google Shopping. Bienvenidos/as al marketplace de Google.

¿Qué es Google Shopping?

Google Shopping es un servicio de Google que permite a los usuarios buscar y comparar productos en línea. Se trata de una plataforma de compras online que funciona como un motor de búsqueda de productos, de esa manera, los usuarios pueden buscar productos y comparar precios y características de diferentes tiendas.

Mucho más que un simple marketplace, Google Shopping te permite explorar productos que los anunciantes y vendedores hayan elegido mostrar en este servicio del gigante tecnológico.

Los resultados de búsqueda en Google Shopping incluyen imágenes de los productos, descripciones, precios y la tienda online que los vende. Además, para facilitar la búsqueda de artículos, los usuarios pueden filtrar los resultados por categoría, precio, marca, tienda y otras opciones.

Podríamos decir que Google Shopping es primo hermano de Amazon, pero realmente el primero se centra en la comparación de precios poniendo el foco en los productos más competitivos.

Ventajas de estar en este marketplace

Mayor visibilidad: al buscar un artículo, aparece siempre la sección de Google Shopping, así si estás presente en ella, tu artículo ganará visibilidad a la hora de ser buscado.
Compras impulsivas: muchas veces el comprador busca un artículo concreto y puede estar más inclinado a hacer compras impulsivas. Un plus para aumentar las ventas.
Escaparate mundial y gratuito: se trata de un increíble comparador de precios para el cliente que busca adquirir un producto al mejor precio.
Datos de análisis: la herramienta proporciona datos e informes para optimizar la presencia en las búsquedas interesantes.

Promocionar los productos: campañas

Todo empieza por la ficha de producto en Google Shopping, cuidarla y diseñarla de manera eficiente hará que el producto en cuestión se muestre a los usuarios interesados por él.

La competencia es feroz y estar mejor posicionado será fundamental para aumentar las ventas. Por lo que es primordial promocionar los productos y aumentar el alcance, para ello, el anunciante deberá crear una campaña, además de crear un feed de productos, configurarlos, crear los anuncios (incluyendo imágenes de productos, precios, títulos y posibles ofertas y/o promociones) pujando por palabras clave relevantes y segmentando a su público objetivo, para ya, al fin y cabo, publicar los anuncios para que aparezcan en los resultados de búsqueda de Google.

Haciendo lo último de manera eficiente haremos que se muestre los productos justo a quien más lo desee.

Asegúrate de ser el más competitivo en Google Shopping

Una vez más, contar con una herramienta como DIP Insights, plataforma 360º de inteligencia digital con la que podrás analizar todo el catálogo, contenido y precios de cualquier marca, retailer o marketplace, ya sea B2B o B2C, será fundamental para posicionarte como la opción número 1 del comprador.

Nuestra plataforma digital te ayuda a:

Monitorizar a todos los vendedores que están en Google Shopping con el fin de detectar a los key players
Controlar toda la información de cualquier vendedor: evolución del número de productos en el tiempo, condiciones de envío, etc.
Entender las dinámicas de precios del mercado, como por ejemplo saber el precio medio del mercado en Google Shopping, el más bajo y quien lo ofrece, cuál es la diferencia de precio con respecto al tuyo, cuántos competidores hay y, sobre todo, cuántos están por debajo de tu precio.

De esa manera, con DIP Insights, agilizas cualquier gestión o cambio para ser más competitivo, optimizando tus márgenes y toma decisiones sobre las tendencias del mercado para que tu estrategia de ventas en Google Shopping sea la más eficiente para conseguir los resultados esperados.

Marketplaces·05/06/2023

Introduction to the world of marketplaces

Discover the basics of a marketplace

Being part of a marketplace means being on a digital platform where different vendors offering products from different sectors come together. Marketplaces act as intermediaries between a buyer and a digital seller, so sellers offer their products on a centralized platform, while buyers can compare different options and make purchases in one place.

In a marketplace, sellers can create their own online stores within the platform and list their products, while buyers can browse and compare different product options, read comments and reviews from other buyers, and conduct purchase transactions directly. on the platform.

They have become popular in recent years due to their convenience, wide selection of products, and the ability to compare prices and read reviews from other shoppers before making a purchase.

Amazon, #1

Today, there are several marketplaces, but Amazon is undoubtedly the giant of them, in fact the platform has 5.69 billion visits per month (source: webretailer ), being the most visited marketplace in the world. Being present in it is essential for the world of e-commerce , in fact, Amazon already acts like Google when it comes to searches. Thus, users search directly on the platform itself as if they were doing it in the Internet search engine. It is already evident that Amazon is the reference marketplace in the world of electronic commerce .

It has reached the top, fulfilling 3 well-defined pillars:

product assortment
Competitive price
consumer experience

1. Assortment of products

Amazon wants to have as many products as possible from all categories , that way, it will always satisfy the user's needs. It manages to have as many items as possible and, above all, from all sectors, making it essential when looking to buy any product.

2. Competitive price

On the other hand, Amazon sellers compete for the much-desired attention of buyers and price is a decisive factor in the purchase decision. For this reason, the competition on the platform is fierce.

Thus, Amazon rewards the most competitive of a group of sellers of the same product, giving them the option of appearing with the famous Buy Box , which is a plus for the seller, since it will be visible on the product page and makes it easier for buyers throughout the purchase process thanks to the "Add to cart" and "Buy now" button. The customer will acquire the product in the blink of an eye!

Taking into account that around 82% of the sales generated on Amazon occur within the Buy Box, that number increases in the mobile version, since the button is just below the photo (according to Statista data), it is not of no wonder it is so in demand.

3. Consumer experience

The consumer experience is essential for Amazon: delivery times, customer satisfaction, the exclusive Prime service... Everything is focused on customer satisfaction and subsequent loyalty. One of its strengths is its great success along with perseverance in innovation and operational efficiency.

How to understand Amazon dynamics

Due to all this, it is important as a company to monitor the prices, stock and promotions that your different distributors may apply. In addition to also controlling those sellers of your unauthorized products on the platform.

A price intelligence tool is about that and much more, which is very beneficial when you have a large number of products and/or sell on various platforms, automating the price adjustment process, which can save time and effort.

Doing it easily, quickly and efficiently is possible thanks to our DIP Insights tool. Regardless of the sector or industry to which you belong, DIP Insights is the definitive digital intelligence platform for those who move in the world of e-commerce .

With it you will be able to build a solid pricing strategy , always stay ahead of your competitors, create personalized offers, control your stock and those unauthorized sellers and, thus, maximize your profits . All at the click of a button.

With ever-increasing levels of competition on Amazon, the #1 choice of end-users, DIP Insights can make a world of difference for sellers and manufacturers. The latter, whether or not they sell directly through this marketplace. The former, taking advantage of the importance and cachet that the mere fact of selling through Amazon gives them. The latter, benefiting from the visibility that resellers give their products , identifying fake products or unauthorized sellers on the way.

DIP Insights offers full control over its own products, leaving nothing to chance.

Marketplaces·06/04/2023

Data Seekers returns as an exhibitor to E-SHOW Barcelona

Less than a week away from the celebration of E-SHOW Barcelona, the largest event in Europe for eCommerce, Digital Marketing, Martech, Big Data and AI, Data Seekers prepares a new appearance as an exhibitor at the fair, which will take place the next March 7 and 8, 2023, in Hall 1 of Fira Barcelona.

After the good results obtained in previous editions, Data Seekers, specialized in the development of technological business intelligence solutions, based on the extraction, monitoring and organization of data, with the aim of offering insights with which to favor the success in making of strategic decisions, will return to Barcelona next week as an exhibiting company for E-SHOW Barcelona.

A must event for eCommerce professionals, to which the Data Seekers team returns with the intention of presenting the latest news and released features from DIP Insights, its 360º digital intelligence platform, from which brands such as Puig, Brita, Lego, El Corte Inglés, Goldcar and Unicomer already benefit.

Aimed at manufacturers, retailers or marketplaces, regardless of the industry in which they operate and with no limit to sites, markets or users, the different DIP Insights modules are intended to guarantee the maximum degree of control in terms of prices, distribution and catalog, stock, assortment, product pages and search results (theirs and those of their competitors), through comparative analysis based on a detailed filter mechanism, the generation of parity reports and an advanced automated alert system.

Agile, adaptable, scalable and 100% in-house technology, with which to obtain a complete overview of the market in terms of pricing intelligence , catalog intelligence and digital shelf optimization, capable of reaching even information that is not accessible to the naked eye, and organized in customized dashboards with which to focus only on the really relevant data.

Franz Matheis and Ana Lara ( alara@dataseekers.com ), CEO and Business Development Manager of the company respectively, will travel to Barcelona, where they will be delighted to attend to all possible interested parties at Stand C15 in Hall 1 of Fira Barcelona .

Corporate·28/02/2023

Apply at Christmas what you learned on Black Friday

WHAT WE EXPECTED

With the worst of the Pandemic behind us, in 2022 we faced a new Black Friday with uncertainty and low expectations, despite the need to recover the sales lost over the last two years. The current context certainly did not bode well for the campaign: the war in Ukraine, inflation, the economic recession, the loss of purchasing power....

In this respect, the forecasts were not very encouraging, even if the purchase intention in our country was around 72% (only below that of Italy in Europe):

80% of consumers worried about price rises

75% of consumers fearful of a prolonged economic downturn

Consumption down by up to 18%

Average consumer spending in Spain estimated to be 13% lower than in 2021

We were therefore faced with a buyer profile determined to avoid unnecessary purchases, eager for discounts as never before, and even willing to give up their preferred brands in exchange for more attractive offers.

In addition to these data, there was another, also negative, but from which, paradoxically, a somewhat more optimistic conclusion could be drawn, since it signified the existence of ample room for improvement:

Only 32% of consumers were satisfied with Black Friday in 2021

Beyond the figure itself, it is the causes of this dissatisfaction that we had to learn from and work on:

Lack of stock

Slow loading of web pages

Poorly optimized purchasing processes

Poorly identified products

Delays in deliveries

WHAT HAS HAPPENED

We could go on and on about the different points of view provided by countless experts, but with the first results coming to light, we can see once again that reality is always capable of surpassing any forecast. The truth is that the Black Friday / Cyber Monday 2022 campaign has been very positive, even record-breaking in certain countries, such as the United States, where there has been a 2.3% increase in sales (9.12 billion dollars).

In Spain, the data has also been good and very revealing:

Almost 3 out of 4 Spanish consumers have made purchases during the Black Friday / Cyber Monday weekend.

20% increase in traffic / number of users (11% if we talk about the whole week)

35% increase in average spending (slightly below the increase in other European countries such as Germany, UK, France or Italy).

WHAT CHRISTMAS HAS IN STORE FOR US

In 2022 Black Friday and Cyber Monday have definitely established themselves as major sales peaks, but there is life after these popular dates. And although 95% of consumers have taken advantage of them to start buying their Christmas gifts, we have the opportunity to make the most of what is left of the Christmas campaign, which is not little, and we must do so by applying what we have learned during their commercial prequel.

Most wanted

According to the giant Shopify, beyond the segment, the BBB (Good, Nice, Cheap), loses strength. 76% of its consumers claim to be committed to quality and look for durable products that won't break. Likewise, 84% say they will compare before buying. And they will do so preferably via mobile (75% mobile vs. 27% desktop).

As for the most sought-after products, the popularity of products related to animal care and the increase in sales recorded by certain fashion websites is striking (Zara, for example, reported a 230% increase on Black Friday compared to the previous week). In any case, let's look at the detail by segment:

Toys (+285%)

Smart home (+271%)

Audio (+230%)

Electronics (+221%)

Exercise (+218%)

Where people shop the most

In absolute terms, Amazon remains the leader. On Black Friday, its number of users increased by 30% compared to the previous Friday. However, if we analyze in percentage terms, there are other retailers that have grown even more:

Carrefour (+40%)

MediaMarket (+70%)

PC Componentes (+60%)

RECOMMENDATIONS

The importance of being competitive

The market is an increasingly complicated environment, especially considering the delicate economic context in which we find ourselves. Consumers are clear about what they want and will search tirelessly until they get it. We have to be competitive, yes or yes. And to do so, we cannot afford to neglect our competitors, to not have visibility on the prices of our products on the different sites, to miss out on the advantages of our catalog or to suffer too much from its shortcomings. Relying on a tool that allows us to control both aspects, prices and catalog (our own and others') is essential.

Real-time monitoring of commercial peaks

Commercial peaks are here to stay and now comes another one, and a strong one. Every day, even every hour, changes occur and we cannot ignore them. Coinciding with these periods of high intensity, we must reinforce monitoring. Data Seekers' DIP Insights platform, with its Real Time Monitoring, allows you to track your prices and those of your competitors on an hourly basis, in addition to configuring the automated alert system to notify you of any relevant change or to establish business rules to nurture dynamic repricing. In this way, if a change is detected that matches the criteria of your business rule, prices will be automatically modified.

Keep an eye on marketplaces

Amazon, Ebay, Rakuten, Aliexpress, Walmart... We have already seen it. They are the lords and masters of the market and all the information they contain is worth its weight in gold. It is essential that we carry out an intensive tracking of their catalog, their prices, their product availability, their sellers... Not only will you be able to fine-tune your pricing strategy, but you will also identify gaps or competitive advantages in your catalog, locate unauthorized sellers and counterfeit products, etc.

Optimize your points of sale at all levels

When we say at all levels, we mean at all levels. On the one hand, we must ensure that retailers' websites are properly optimized in terms of load and user experience. Both in its desktop version and in its mobile version. It is striking to have to remember this, but if we look at the reasons that caused consumer dissatisfaction in 2021, it may not be so obvious.

Let's take care of the catalog and stock. Our solutions allow us to know the state of demand and, based on this data, to build our catalog and increase stock if necessary. We cannot afford to run out of a product that is in high demand. We guarantee consistency between points of sale. The same product cannot be displayed differently depending on the site. Digital Shelf control solutions, such as DIP Insights, help ensure that the names, descriptions, images and, in general, any material associated with a given product is consistent, regardless of where we are trying to purchase it. In addition, you will also be able to see the degree of prominence they enjoy, and their positioning in search results, within a given site.

Reviews provide us with extra data

Monitoring what consumers think about our product, both quantitatively (ratings) and qualitatively (reviews), is an efficient way to collect consumer data without having to resort to complex market research.

CONCLUSIONS

In short, we expected little from this Black Friday due to the current global situation, but, once again, the reality has exceeded all forecasts. As we have already mentioned, the Black Friday / Cyber Monday 2022 campaign has been very positive, breaking records in some countries. We still have a week left of the Christmas campaign and we must apply what we have learned:

Be competitive

Real-time monitoring

Track marketplaces

Maintain consistency between our points of sale

Monitoring through reviews

Looking ahead to 2023, a year that will pose many challenges, we must take these points into account, and Data Seekers, through our DIP Insights tool, will be happy to help you.

Black Friday·29/12/2022

Control every aspect of e-commerce

Download our whitepaper and discover how a company, which sells its fashion and beauty products in more than 150 countries around the world, has been able to take control of its distribution and promote the correct application of its pricing policy through of our price and catalog intelligence solutions.

Download Use Case

13/10/2022

Just in case you see it very black, here is a free guide

More than ever, price intelligence

We leave you with some recommendations to make Black Friday 2021 profitable without dying trying.

Be careful, Amazon is bringing the starting signal forward... Our motto on this important date for e-commerce is "More than ever, price intelligence." And information is power. It is the data that allows you to act in time, that leads you to be right when it comes time to decide. Without data, you are lost, you wander aimlessly. With Data Seekers you have them all, already tailored.

Download your BF '21 Guide

Black Friday·19/11/2021

Data Seekers nominated for Best Technology Provider for Rent a Cars at the World Travel Tech Awards

Great news for Data Seekers

With the help of Price Seeker , the name with which we baptized our pricing intelligence tool, we now aspire to the “Best Technology Provider in the World for Rent a Cars 2021” award in the 1st Edition of the World Travel Tech Awards.

The origin of Data Seekers dates back to 2015. In the words of Franz Matheis, our CEO and CTO, “the company emerged as a technological spin off of Paraty Tech , with a double objective: to market our revenue management solutions among hotels and hotel chains. that already had a booking engine, and diversify the markets in which we operated, adapting our technology to any field of application.”

At that time, Price Seeker had become one of the reference rate shoppers for the hotel sector, from whose benefits renowned chains benefited. However, “more and more people were offering similar products,” continues Franz, “so we saw the need to diversify, and we were able to identify, at the right time, an opportunity in the world of rent a cars, characterized by the markedly changing nature of their pricing strategies, and in which around 80% of sales occur online.”

Only 6 years later, Price Seeker has entered more than 100 companies, distributed throughout 35 countries, positioning itself as a world leader in the vehicle rental sector. Its reliability and agility have led brands such as Goldcar, Hertz, Europcar, Sixt, Centauro, Avis, Enterprise, Leasys or Auto Europe to opt for this tool, which "allows them to monitor and modify their rates dynamically in more than 500 points." of sales, including OTAs, metasearch engines and the direct channel of its competitors, and that is capable of fluidly managing the more than 100 million monthly searches generated by our clients," says Álvaro Pastor, Business Development Manager at Data Seekers, who also He tells us how “I myself was able to witness its potential as a user-owner of a rent a car, and from the first moment I was convinced that the sector would receive it with open arms… the key was being extraordinarily quick when launching to market.”

Backed by our successful track record in the tourism sector, we do not stop exploring new areas of application of our web scraping technology , undoubtedly one of the most reliable in the world, which retailers and marketplaces from sectors as varied as fashion, cosmetics, electronics, food or ticket sales: “we have already developed the technology, which was the most complex, now we focus a good part of our efforts on improving it, optimizing it and adapting it to the particular needs of each customer, brand or segment, while we continue to expand functionalities,” says Franz Matheis.

According to Daniel Romero, Communication Director of the Paraty World group, “the decision to submit for this award mainly responds to our interest in gaining recognition, visibility and notoriety,” and he concludes: “the nomination is a good first step, but we want Let every decision maker be aware that, if we have been able to get as far as we have in the tourism sector, we are more than prepared to do the same in their field, tailoring a suit tailored to their interests, and winning this award would, without a doubt, send that message loud and clear.

In this sense, we encourage all of you to support our candidacy with your vote. In one way or another, you are followers of the group and helping us with this is also helping us improve for you: https://worldtraveltechawards.com/vote/data-seekers-2021)

Corporate·11/08/2021

Price intelligence does not understand sectors: 8 common mistakes

None

18/05/2021

"Having the right market information, its applications are endless"